Farida Vis

The Information School, University of Sheffield


Farida Vis

Vis is a Research Fellow in the Social Sciences in the Information School at the University of Sheffield.  Her work is centrally concerned with researching social media, crisis communication, data journalism and citizen engagement. She led the social media analysis on an academic team that examined 2.6 million riot tweets, part of The Guardian newspaper’s groundbreaking Reading the Riots project, which won a Data Journalism Award for showing the ways in which rumours spread on Twitter during the 2011 UK riots. Her forthcoming book, Researching Social Media, is written with computer scientist Mike Thelwall, highlighting the need for such interdisciplinary work in this area. Website: http://researchingsocialmedia.org/ twitter: @flygirltwo

About her session:
How to (not) measure Twitter influence.
Synopsis presentation: With the ongoing rise of third party applications like Klout, tools for measuring Twitter influence are important to understand. This presentation takes a look at the different ways in which influence measures have been developed for Twitter. In particular it will use the case study of the UK riots of 2011 for which a database of 2.6 million tweets was collected in collaboration with Twitter and The Guardian newspaper. By examining the top 1000 most tweeted accounts, it will give further insight in how influence worked during this crisis event, specifically highlighting the emergence of the ‘ordinary influential’ during 2011 as well as how large organisations have incorporated social media practices.