eDay 2011 Thor Muller is founder and CTO of Get Satisfaction, an online community platform that allows companies to openly cooperate with their clients. In his presentation Thor will discuss planned serendipity. As the changes to our business happen faster and the enormous quantity of information is exploding, we are under enormous pressure to connect people and ideas at the right moment to make groundbreaking progress. We can no longer find the way to success through research, planning, and progressive implementation. The answer is planned serendipity, the practice of making unexpected discoveries. Per definition we don’t know when it will strike, but we can stimulate the conditions to have it happen quickly and often, in and around our businesses. This presentation offers an overview of the eight elements of planned serendipity for businesses.