Stijn van Aert
Workshop by eFocus
Stijn works as an online strategy lead for eFocus, a digital full-service agency. He creates online value through concepts and digital strategies that deliver online effect.
Online maturity check & challenge
The rapid pace of increasing channel complexities has put more pressure on strategic and tactical choices. Alignment of digital means and organizational efforts has become a key challenge. Well-planned investments in online channels, enabling technologies and organisational competences determine digital success stories. Daily digital business shows a gap between enabling factors and delivered customer experiences. A reality check on online ambitions and current online channel maturity provides guidance to balance and strategically plan future digital change and effect.