Program
eDay isn’t for those with a one track mind. We have six awesome tracks offering you the best to stimulate your brains.
Sessions
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Pauzes
11:35 - 12:05Pauze
11:35 - 12:05Pauze
13:15 - 14:15Lunch
17:20 - 18:30Borrel
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Blue
10:00 - 10:10Welkom opening
10:10 - 10:55Dale Herigstad
(POSSIBLE WORLDWIDE)![]()
Screens are flat, the media is not
Digital media is primarily consumed with screens. And in the Television world, increasingly with multiple screens. But watching TV while browsing a tablet device is the first step to a New Interaction Space where content moves out of the screen and into the user's space. New approaches to viewing will allow content to occupy the dimensional space between the user and the TV screen. Brands take note, this space is owned by the user.
11:05 - 11:35Farida Vis
(The Information School, University of Sheffield)![]()
How to (not) measure Twitter influence
Synopsis presentation: With the ongoing rise of third party applications like Klout, tools for measuring Twitter influence are important to understand. This presentation takes a look at the different ways in which influence measures have been developed for Twitter. In particular it will use the case study of the UK riots of 2011 for which a database of 2.6 million tweets was collected in collaboration with Twitter and The Guardian newspaper. By examining the top 1000 most tweeted accounts, it will give further insight in how influence worked during this crisis event, specifically highlighting the emergence of the ‘ordinary influential’ during 2011 as well as how large organisations have incorporated social media practices.
12:05 - 12:35Cristina Bondolowski
(Coca-Cola)![]()
Reinventing ways to approach consumers
Today's interconnected world is offering us a new dimension of how to build brands. The only way for a brand like Coca-Cola to keep its iconicity is to constantly reinvent the way we approach our consumers. Technology is enabling us to explore new ways to get closer to them and be truly meaningful. I will share our framework of how we stay Always In and Always On and give examples of the learnings.
12:45 - 13:15Ben Jones
(AKQA)![]()
Big Data Drives Growth yet simplicity rules
In the words of Leonardo da Vinci: “Simplicity is the ultimate sophistication.” It’s the perfect truth in the digital era, but brands must understand that to deliver simplicity, they have to harness the most complex and fastest-growing thing on the planet: big data.
14:15 - 14:45Matthew Stinchcomb
(Etsy)& Randy Hunt
(Etsy)![]()
Interview on growth strategy and design
15:25 - 15:55Pauze
16:35 - 17:20Tomi Ahonen
(Author & Consultant)![]()
How to do the M side of E Business
The mobile side of e-business is a discussion of mobile business from mMedia to mMarketing to mMoney... and mBeyond. When is the Mobile Moment for mankind and what is the customer of tomorrow? Tomi Ahonen shows where mobile is similar to the web, and where it is different, and in what areas mobile is even superior to the legacy internet. Examining the role of mobile in marketing and how mobile amplifies human talents for cooperation. The presentation ends on where mobile is going in the future: will mobile be the end of cash?
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Orange
12:05 - 12:35Eric Postma
(Tilburg University)![]()
Social Signal Processing
There exists a hidden world of nonverbal social signals that shape human relations. Psychologists and cognitive scientists are well aware of this hidden world of facial expressions, gestures, and tone of voice. Since recently, scientists are supported by modern digital tools to uncover the detailed auditory or visual characteristics of social signals. The presentation gives an overview of recent developments in social signal processing and provides an impression of how these development affect the near future of humans, computers and society.
13:15 - 14:15Lunch
14:55 - 15:25Sander Veenhof
(New media artist)![]()
What doors are opened by augmented reality?
For the past two years, Dutch artist Sander Veenhof has been exploring augmented reality, the merge of digital content in our physical surrounding. Layering his own interactive visuals on top of 2D surfaces, but also putting his creations at specific GPS-locations worldwide. Besides opening up public space as a two-way communication medium, his Twitter-connected virtual balloons in the Oval Office and the Pentagon show that no doors remain closes for “AR” and that limitations or boundaries do no longer exist in the augmented world of the future. Be inspired and find out what AR could mean for your business and the interaction with your clients.
15:25 - 15:55Pauze
15:55 - 16:25Miriam Blaauboer
(TU Delft)![]()
Quantum computers: science or fiction?
Nano-objects are so small that they behave according to the laws of quantum mechanics rather than classical mechanics. This behaviour can be used to design and build completely new ‘quantum devices’. A fascinating example of such a device is a so-called quantum computer, the quantum analogue of a PC. In this talk Dr. Miriam Blaauboer will try to explain what a quantum computer is, what it could be used for, what you would need in practice to build a prototype, and what the state of the art is of current research on quantum computers. The research group of Miriam Blaauboer at Delft University of Technology focusses on implementations of quantum bits (qubits) - the fundamental building blocks of a quantum computer - in solid-state structures of nanometer dimensions. Miriam Blaauboer holds a PhD in theoretical physics from the Vrije Univeristeit in Amsterdam and has been a postdoctoral researcher at the Weizmann Institute in Israel and at Harvard in the US.
17:20 - 18:30Borrel
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Green Dome 1
11:05 - 11:35Brands online!
11:35 - 12:05Pauze
12:05 - 12:35Media CEO debate
12:45 - 13:15The connected car
13:15 - 14:15Lunch
14:15 - 14:45Privacy debate
14:55 - 15:25Vloggers rule!
15:25 - 15:55Pauze
15:55 - 16:25TV content in a digital world
17:20 - 18:30Borrel
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Green Dome 2
11:05 - 11:35VC's on stage
11:35 - 12:05Pauze
12:05 - 12:35Pure players in Europe
13:15 - 14:15Lunch
14:15 - 14:45Pure players in Europe
14:55 - 15:25Connected TV
14:55 - 15:25Connecting the customer
15:25 - 15:55Pauze
15:55 - 16:25Mystery Guest
17:20 - 18:30Borrel
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Green Dome 3
11:05 - 11:35Meet & greet speakers
11:35 - 12:05Pauze
12:05 - 12:35Meet & greet speakers
12:45 - 13:15Meet & greet speakers
13:15 - 14:15Lunch
14:15 - 14:45Meet & greet speakers
14:55 - 15:25Meet & greet speakers
15:25 - 15:55Pauze
15:55 - 16:25Meet & greet speakers
17:20 - 18:30Borrel
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Green Dome 4
11:05 - 11:35Advertising according to Media management
11:35 - 12:05Pauze
12:05 - 12:35Meet & greet speakers
12:45 - 13:15Meet & greet speakers
13:15 - 14:15Lunch
14:15 - 14:45Meet & greet speakers
14:55 - 15:25Meet & greet speakers
15:25 - 15:55Pauze
15:55 - 16:25Meet & greet speakers
17:20 - 18:30Borrel
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white 1 workshops (by our sponsors)
11:05 - 11:35Stijn van Aert
(Workshop by eFocus)![]()
Online maturity check & challenge
The rapid pace of increasing channel complexities has put more pressure on strategic and tactical choices. Alignment of digital means and organizational efforts has become a key challenge. Well-planned investments in online channels, enabling technologies and organisational competences determine digital success stories. Daily digital business shows a gap between enabling factors and delivered customer experiences. A reality check on online ambitions and current online channel maturity provides guidance to balance and strategically plan future digital change and effect.
11:35 - 12:05Pauze
12:05 - 12:35Daniël Eijpe
(Workshop by Blue Billywig)& Geert Doek
(Workshop by Blue Billywig)![]()
Interact with Online Video
Blue Billywig shows you, in a fascinating client case of TowelTV, the latest developments in interactive video; what it requires in terms of effort and costs but also how easy and fun it is and how it increases your turnover.
12:45 - 13:15The future of TV advertising
13:15 - 14:15Lunch
14:15 - 14:45Performance in a real time world
14:55 - 15:25User centric data in marketing
15:25 - 15:55Pauze
15:55 - 16:25RTB fo FMCG: connecting enterprise data to audiences and envolve GRP
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white 2 workshops (by our sponsors)
11:05 - 11:35Peter den Exter
(Workshop by Evident / Royal Canin)& Gijs Garcia Bogaards
(Workshop by Evident / Royal Canin)![]()
Masterclass Brand Utility
Transfer your marketing from display to service. In this master class, many tips about how to create something that is really valuable for your target group. Illustrated by the new Royal Canin mobile app.
11:35 - 12:05Pauze
12:05 - 12:35Floris Nijdam
(Workshop by Mirabeau)![]()
Get up and get ahead
Over the past four years, Jumbo Supermarkten has grown tremendously in terms of online maturity. A general lack of interest in online has been replaced with increased understanding of its importance. This newfound awareness was created step by step and coincided with improvements to the online platform. During this presentation we will explain how we create momentum within an origin offline organization by using practical examples.
12:45 - 13:15Gijs van Zon
(Freshheads)& Heini Withagen
(Mirabeau)![]()
Why the API will be your core business
Data will become your core business. Tomorrow you’ll start with an API first approach. Learn simple and plainly why and how to proceed.
13:15 - 14:15Lunch
14:15 - 14:45Lara Ankersmit
(Workshop by Tam Tam)& Max Pinas
(Workshop by Tam Tam)![]()
Changing the media landscape with apps and more
15:25 - 15:55Pauze
15:55 - 16:25Krijn Smits
(Workshop by the valley)![]()
Fans first
A glimpse behind the scenes at one of the most successful Dutch beer brands. This presentation will show how Hertog Jan turned from traditional “above the line” marketing to a successful “fans-first” strategy. Food for thought.
17:20 - 18:30Borrel
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white 3 workshops (by our sponsors)
11:35 - 12:05Pauze
12:45 - 13:15Lead generation at Vodafone
13:15 - 14:15Lunch
14:15 - 14:45A how to session about Mobile Advertising
15:25 - 15:55Pauze
17:20 - 18:30Borrel
