• 10:00
  • Lunch


  • 1

    10:10 - 10:55

    Ji Lee

    10:10 - 10:55

    Ideas are nothing. Doing is everything.

    Ji Lee - Facebook

    Ji Lee shares his story of being an art director at a big ad agency in New York, becoming disillusioned with the process that rewarded conservative and safe work, instead of innovative and creative work. This experience lead him to develop series of his own personal projects that not only earned him press and dream-jobs at Google and Facebook, but a sense of independence and purpose in life. Ji Lee will talk about the lessons and rewards he learned through working on his personal projects and how he applies them in his professional work at Facebook. Lee will also talk about the "Hack culture" at Facebook that encourages experimentation, creativity and speed. Lee believes anyone can start their own self-initiated projects and positively impact their personal and professional lives.

    11:00 - 11:30

    Marshall van Alstyne

    11:00 - 11:30

    Platform Shift; How New Business Models are Changing the Shape of Industry

    Marshall Van Alstyne reveals the secret of Internet-driven marketplaces. Companies that are able to transform their linear businessmodel into a networkmodel will have a competitive advantage.That's how dotcom companies as Amazon, eBay and Google managed, in a relatively short time, to attract millions of clients all over the world. An increasingly larger group of suppliers and customers are attracting an increasingly amount of new participants. In addition, these companies can extend existing transactions to new, associated products and services. 

    12:00 - 12:30

    Ibrahim Ibrahim

    12:00 - 12:30

    The future – Get Intimate to Win

    Ibrahim Ibrahim - Portland

    In the future the primary aim of stores will not be transaction, it will be less about products to buy than ideas to buy into. Stores will be the primary place for brands to create true, authentic connection with customers. In these stores will be a converging of digital and physical to create a seamless "omni-service" experience. The new notion of the store will be where brand rituals will be played out, where customers will seek mementos not merchandise, conversations not brand communications and thrills not tills.

    12:40 - 13:10

    Josh Grau

    12:40 - 13:10

    The future of branding or: how digital will change brand strategy forever

    Josh Grau - Twitter

    Social media has upturned the customer service, marketing and sales professions. The dream of establishing personal, 1-to-1 connection with consumers is now reachable, but many brands struggle to harness it. Brands that have mastered Twitter are creating extraordinary opportunities for their organizations. This presentation will show how leading brands are using social media to create enduring relationships with customers and how they lead fans to become customers. Combining best practices from companies like Walt Disney, ESPN, NBA, MTV and NASA with a view on the future of branding, Josh Grau will share a vision of the future of brand strategies.

    14:15 - 14:45

    Georges-Edouard Dias

    (L’Oréal (former CDO))
    14:15 - 14:45

    Mobile as a way to unlock untapped African markets

    Georges-Edouard Dias - L’Oréal (former CDO)

     In developed countries, mobile is perceived as the “next generation of the internet”, adding a “mobile friendly” dimension to a business that is already digitalized: in Africa however, mobile is the “birth” of the internet and digitalization of businesses starts through mobile.

    As there is no need to make a compromise with the earlier forms of the internet, mobile takes a dimension in Africa which goes way beyond the adaptation to a more ubiquitous world: through crowdsourcing of distribution, remix of ancient bartering models, creation of a mobile currency, it is a unique opportunity to reload the whole economy on new economic realities.

    Rather than trying to export the old consumption model inherited from so call ‘developed countries’, savvy entrepreneurs willing to unlock the immense potential of the untapped African model should face this reality: the economic rules of doing business in a mobile economy will be dictated by the pragmatism of African consumers.


    14:55 - 15:25

    Aza Raskin

    14:55 - 15:25

    Healthy by Design

    Aza Raskin - Jawbone

    Can wearable technology improve our health? Aza Raskin of Jawbone believes so, and he brings terrific experience as a designer and entrepreneur to this problem. Famous for his design of Mozilla’s Firefox browser, Aza co-founded Massive Health in 2010 and was the CEO when they were recently acquired by Jawbone (makers of the fashionable bluetooth headsets & Jambox). Now a Jawbone VP, he will be using his considerable experience developing and designing apps to make a step change to the software and experience of UP – Jawbone’s health tracking wristband and app.

    16:00 - 16:30

    Ivan Askwith

    (Veronica Mars, former Lucasfilm )
    16:00 - 16:30

    We've Got It All Wrong: Why Crowdfunding Isn't Really About Money At All.

    Ivan Askwith - Veronica Mars, former Lucasfilm

    The crowdfunding landscape is evolving at a rapid pace. Even 12 months ago, sites like Kickstarter and Indiegogo were viewed mostly as platforms designed to empower independent creators, artists and inventors, giving them the chance to take their ideas straight to consumers for financial support. But in April 2013, a Kickstarter campaign made headlines around the world when more than 90,000 fans rallied to resurrect the cult television series Veronica Mars as a feature film, raising almost $6 million (USD) in a month -- over $2 million in the first 10 hours alone. But crowdfunding isn't quite as simple as it might look, and for each critical success, there have been a dozen hig h-profile failures. So what makes the difference? Well, for starters, realizing that crowdfunding isn't really about money at all. In this talk, Ivan Askwith, the strategist and producer behind the Veronica Mars campaign, will propose a new way of thinking about crowdfunding, and show how it can transform and enhance the relationship between creators, businesses and consumers.

    16:40 - 17:25

    Michael Shanks

    (Stanford University)
    16:40 - 17:25

    The future of personal mobility: the internet of things and the rise of the autonomous car

    Michael Shanks - Stanford University

    More than ever the car is a mobile media device. Autonomous intelligent vehicles are already with us and will become a common part of daily experience over the next decade. What is the significance of these changes? What does all this mean and imply for experiences of media, mobility, connection, association, reach, autonomy, sharing and belonging? What is mobility becoming? Michael will present some answers from Silicon Valley rooted in human-centered design and his perspective of an automotive archaeologist, focused on how experiences of material pasts and memories - cars in the twentieth century - drive the future.

  • 2

    11:00 - 11:30

    Jon Matonis

    (Bitcoin Foundation & Forbes)
    11:00 - 11:30

    The Appeal of a Nonpolitical Currency

    Jon Matonis - Bitcoin Foundation & Forbes

    Jon Matonis published countless articles about Bitcoins (many on Forbes) and has a professional background in the banking system, making him an excellent liaison with this otherwise strange world. He also made multiple public appearances. “I am an e-Money researcher and crypto economist focused on expanding the circulation of non-political digital currencies. My career has included senior influential posts at Sumitomo Bank, VISA, VeriSign, and Hushmail. Currently, I serve on the Board of Directors for the Bitcoin Foundation.” In his session he will talk about The Appeal of a Nonpolitical Currency. We stand at the threshold of something not witnessed before -- the instant ability to exchange value remotely across great distances without the need for a central authority.

    12:00 - 12:30

    Robert Pratten

    (Transmedia Storyteller )
    12:00 - 12:30

    Transmedia storytelling

    Robert Pratten - Transmedia Storyteller

    Transmedia storytelling can create persistent branded entertainment experiences that build authentic, meaningful consumer relationships that maximize brand recall, relevance and preference. This presentation explains how.

    12:40 - 13:10

    Paul Postma

    12:40 - 13:10

    Anatomy of Seduction –Successful applications of Neuromarketing

    Paul Postma - PPMC

    Paul introduces his unconventional new neuromarketing book Anatomy of Seduction. While fMRI scans are often considered to be the only method in understanding the brain for marketing purposes, Paul reveals three  approaches that give practical marketing insight into the workings of the brain. These approaches have proven to be successful in better managing commercial process, including branding, product development, sales en customer relationship management. 
    Paul will share several cases from his book, and provide you with  surprising conclusions. 
    He will show you how small data leads to better decisions than big data, and why you should never trust your intuition when it comes to business decisions.

    14:15 - 14:45

    Jon Froda

    (Podio / Citrix)
    14:15 - 14:45

    The Future of Work

    Jon Froda - Podio / Citrix

    In his talk Jon Froda will share the remarkable story of the Danish startups journey from a basement in Copenhagen to having more than 200,000 organizations using their product shortly before being acquired by Citrix. It all revolves around the Future of Work. How work is changing to become a thing you do, not a place you go. How mobile, flexible work-styles and network based collaboration is creating a demand for new work tools that are radically different from those of the past. Tools that are as flexible, mobile and social as the people who use them.

    14:55 - 15:25

    Doree Shafrir

    14:55 - 15:25

    Longform Journalism in the Social Media Age

    Doree Shafrir - BuzzFeed

    Doree Shafrir is BuzzFeed’s Executive Editor, overseeing the site’s acclaimed culture, entertainment and lifestyle coverage. BuzzFeed bills itself as the "first true social news organisation", publishing everything from slapstick images of cats to in-depth analysis of the US economy. The site is said to be one of the fastest-growing on the internet, with more than 60 million monthly unique visitors a month.

    16:00 - 16:30

    Riender Happee

    (TU Delft)
    16:00 - 16:30

    Highly Automated Driving

    Riender Happee - TU Delft

    Riender Happee of the TU Delft specializes in 'haptic feedback'. How do people react in the car? How do they look, what do they feel? With eye-tracking for example, you measure how people divide their visual attention. His session will be about Highly Automated Driving. Experimental automated vehicles already drive on public roads. Now we shall adapt automation to consumer needs and capabilities, prove safety on public roads and create awareness, trust and acceptance.

  • 3

    11:00 - 11:30

    Curtis Mo

    and others... (DLA Piper)
    11:00 - 11:30

    The succes of Silicon Valley: How US investors identify the most exciting emerging global markets.

    Curtis Mo - DLA Piper
    Patrick de Zeeuw - Startupbootcamp Amsterdam/ Global

    In his talk Curtis Mo will give us an insight view in how US investors identify the most exciting emerging global markets. But what will be the most wanted in the near future? Why is Silicon Valley so successful in starting fast growing tech/software/media companies. What are the trends in SV at this moment. What can/must Europe do to get more fast growing companies.

    Moderated by: Patrick de Zeeuw

    12:00 - 13:10

    Bas Langelaar

    and others... (Vectrix)
    12:00 - 13:10

    Panel discussion. How do we get more growth companies in the Netherlands? (invitation only)

    Bas Langelaar - Vectrix
    Michel Simons - Vectrix
    Ron Belt - BlueMind corporate finance
    Edwin Hengstmengel - Van Den Ende & Deitmers
    Peter Driessen - Spil Games CEO

    Ron Belt (BlueMind corporate finance) Edwin Hengstmengel (Van Den Harpenden & Deitmers) and Peter Driessen (Spil Games CEO). Five fast growers on stage with the Moderation of Bas Langelaar.

    14:15 - 15:25

    Frederik Smits

    and others... (SumUp)
    14:15 - 15:25

    European start ups

    Kirill Makharinsky - Ostrovok
    Tom Segers - Spotify
    Myrna Walsarie - Zalando
    Joelle Frijters - Improve Digital
    Janneke Niessen - Improve Digital

    A session about the ten most promising European startups, as chosen by a group of international experts. Be prepared for the second edition of Emerce 'Best European Startups wil. This listing is for the second year compiled by editors of Emerce with input from VCs, M & A specialists, bankers and journalists from all over Western Europe. Criteria are that a startup has his HQ in Europe, must have a minimum turnover of two million and is maximum six years old. Every year we chose a new list to show the most potential upcoming startups. Startups can only appear once in the list. The shortlist (in no particular order) are: Deezer, Improve Digital, Mister Spex, myTaxi, Ostrovok, Peak Games, Shutl, sumup, Tictail and Wunderlist. Also present during Emerce eDay speakers from the numbers 1 and 3 of 2012: Spotify and Zalando.

    16:00 - 16:30

    Joost Nauta

    16:00 - 16:30

    Mobile fashion inspiration

    Joost Nauta - Fashiolista

    In a short time the Internet has become an extremely important channel for the fashion industry. Not only fashion e-commerce is growing very fast, also the consumer orientation on fashion has rapidly moved to fashion sites, blogs and communties. Now we are on the beginning of a new shift in the industry, the emergence of Mobile. Joost Nauta will talk about these developments in response to his own experience with fashion platform Fashiolista.

    16:45 - 18:00

    Bas Langelaar

    and others... (Vectrix)
    16:45 - 18:00

    NextStage Investormatch in cooperation with Vectrix, Rabobank Amsterdam and Emerce (Invitation only)

    Bas Langelaar - Vectrix
    Michel Simons - Vectrix

    Moderators: Bas Langelaar and Michel Simons, founders of Vectrix & NextStage

    4 entrepreneurs in seed or growth phase will pitch their ideas to the investors. The entrepreneurs are looking for venture capital between € 100K and € 2M. Guests are VC’s, seed capital funds and angel investors. 

  • 4

    11:00 - 11:30

    Rachid Finge

    11:00 - 11:30

    NOS in the digital age

    While most news publications are having trouble finding revenue in a world of free digitally distributed news, public journalism faces a completely different challenge: it will need to reinvent itself to remain relevant to the widest possible audience. Here’s how the public news broadcaster of the Netherlands tackles this.

    12:00 - 12:30

    Hans de Zwart

    (Bits of Freedom)
    12:00 - 12:30

    Digital civil rights

    Hans de Zwart - Bits of Freedom

    Society digitizes: actions that were previously offline  (eg reading a book or park your car) now have an online  component. What does that mean for privacy and communication  freedom? How will the world look like in ten years from now? If we put our fate in the hands of a few large U.S. companies while the government is permanently trying to expand her investigative powers.

    12:40 - 13:10

    Oskar Kalmar

    12:40 - 13:10

    How can you use crowdfunding to make ideas come true?

    Oskar Kalmar - Narrative

    Memoto is a Swedish startup founded in 2012 with the vision to give everyone a photographic memory. Memoto gained attention from around the world when it launched a Kickstarter campaign to fund the production of its wearable camera. The campaign’s initial goal was getting 50.000 USD together, a goal reached within hours after launch. In the end, the Kickstarter campaign raked in over 500.000 USD – more than enough to start building the camera from scratch. What is the secret behind such a successful Kickstarted campaign? As it turns out, preparing a Kickstarter campaign is hard work. More than half a year before the Kickstarter launch, Memoto started reaching out to the community of lifeloggers and “quantified self” enthusiasts, it launched a blog and a full length documentary and did many other things, that in hindsight explain the immense popularity of the campaign. Now that Memoto is starting to ship, co-founder Oskar Kalmaru is happy to share the story, and the secret of a successful crowdfunding campaign.

    14:15 - 14:45

    Tom Himpe

    (Freelance brand | content | digital | innovation Planner)
    14:15 - 14:45

    The Art of campaigning in Real Time

    Tom Himpe - Freelance brand | content | digital | innovation Planner

    The output of the advertising industry is remarkably small. Each year the average advertising agency doesn't even produce enough text and photos to fill a single newspaper of TV program. And this in an age when advertising is only as valuable as the publpublic it reaches, the attention it attracts and the connections it creates.Tom Himpe introduces you to the secrets of real-time content. Analyzing, planning, creating, and spreading content in real-time generates a greater dynamic.You adjust better and you learn as you go.


    14:55 - 15:25

    Miles Lewis

    14:55 - 15:25

    Experience more. The explosion of multi screen usage.

    Miles Lewis - Shazam

    The explosion of multi screen usage is creating conflict on the one hand but huge opportunity on the other. When it comes to second screen, have we been solving a problem that doesn't exist? Have we been celebrating the utility instead of the result? How many channel, programme and content apps can you have on your handset. 10? 50? 100? Shazam, already used 15 million times a day, offers a simple and effective way to cut through this conflict. This is an opportunity. Conflict comes from consumers having multiple devices open, whilst consuming TV. It's not easy turning interest into action. With Shazam that interest can be turned into action instantly with the TV ad. Shazam will show how this exciting world has evolved over the past two years as well as share some case studies from around the world.

    16:00 - 16:30

    Fabrizio Gentile

    and others... (Deezer)
    16:00 - 16:30

    The Human touch in streaming music

    David Deslandes - Deezer

  • 5

    11:00 - 11:30

    Marc Stubbé

    11:00 - 11:30

    The Future of Advertising - The journey of a media company

    Marc Stubbé - Sanoma

    Both marketeers and media companies are faced with vast changes in media consumption and developments in advertising technology. Consumers shift to mobile, online video and social. Advertisers demand better, measurable results. Targeting techniques, different devices, automated trading and content marketing make advertising a complete new ball game.

    What are the solutions to reach and inspire the multichannel customer? And to achieve the branding or ROI results you’re aiming for?

    12:00 - 12:30

    Wout Withagen

    12:00 - 12:30

    What if the web was truly smart?

    Wout Withagen - Freshheads

    We have apps for almost everything. Most of them stay unused on our phones. What if we could make services communicate mutually? For example: your agenda tells your thermostat that you're coming home, but then you're stuck in traffic. Your car navigation tells the thermostat that it should wait for 30 minutes. That's smart! Google Now and IOS7 are starting to bring this idea to life. What does it take to be part of this revolution? Find out during this session!    

    12:40 - 13:10

    Annemarieke Loderus

    (RTL )
    12:40 - 13:10

    24/7 Brand Experience: The skyhigh summerbuzz of the app 'GTST: Spring Levend'

    Finding new ways of keeping viewers involved and retain their engagement during the summer break of the soap Goede Tijden Slechte Tijden. That was the aim of RTL when developing the innovative “GTST: Spring Levend” transmedia concept. The use of multiple platforms to supply additional content and extend and enhance the experience through a game that had a lot of relevance to the programme has produced a closer relationship between viewers and the show. During this presentation Annemarieke tells you how to combine online and offline channels to offer a succesful Total Experience.

    14:15 - 14:45

    Koenraad Bruins

    (Reed Business Media )
    14:15 - 14:45

    Transforming Reed Business Media’s online presence

    Koenraad Bruins - Reed Business Media

    Reed Business Media offers relevant and useful content and information for professionals in their daily work process offered through different channels. The online channel includes websites that are based on a platform strategy that offers variety, editability and scalability. Koenraad Bruins will share his strategy and implementation successes that are driving their business forward.
    A session provided by EPIserver.

    14:55 - 15:25

    Mathias Hedlund

    ( Klarna)
    14:55 - 15:25

    From Start-Up to Grown-Up

    Mathias Hedlund - Klarna

    Three students with an idea and vision - 8 years ago Klarna wasn't more than that. Now Klarna has 800 employees, is active in 7 countries and has handled more than 65 million transactions since its start. Sequoia Capital, a company that invested in Google, YouTube and Apple Computers, now sees the same potential in Klarna.

    Klarna was founded in 2005 in Stockholm, Sweden with the idea to create a hassle free payment solution that would allow buyers and sellers to interact in the easiest and safest way. Klarna does this by letting the customers pay after they receive their order, and takes on all credit and fraud risk for merchants.

    During this presentation, Mikael Wintzell, will talk about the fascinating and challenging journey of a start-up becoming a grown-up company. Using Klarna as a leading example, he will draw a picture of investment rounds, growing pains and expansion plans.    

    16:00 - 16:30

    Justin Sjouw

    (Sitecore Benelux)
    16:00 - 16:30

    Getting started with Customer Experience Management, the first steps towards more relevant conversations

    Justin Sjouw - Sitecore Benelux

    Customer Experience Management is hot, but where to start with the vast amount of tools and possibilities. In 30 minutes the basics of a CxM maturity model are explained. The first step towards a successful implementation strategy.

  • 6

    11:00 - 11:30

    Frederick van Eijk

    and others... (Rocket Fuel)
    11:00 - 11:30

    “Machines Will Free Us All”

    Frederick van Eijk - Rocket Fuel
    Ernest Aberson - Rocket Fuel

    Media buying has become one of the most time intensive activities of modern marketing managers. Although they know what results they’re aiming for, the mathematics behind digital advertising are not always fully understood. And they shouldn’t be. Realtime ad buying should take no more of your time than developing a brief. After you’ve done so, the system should take over and execute the project automatically and effectively. Rocket Fuel uses Automated media buying and makes sure that marketing managers can do what they’re paid for, creating a story.

    12:00 - 12:30

    Daphne Channa Horn

    and others... (Google Glass Explorer Documentary Photographer)
    12:00 - 12:30

    Google Glass Explorer: Designing services

    Daphne Channa Horn - Google Glass Explorer Documentary Photographer
    Iskander Smit -

    Join the first presentation about Dutch Google glass apps! New interfaces like Glass require a whole new way of thinking. In partnership with Daphne Channa Horn, the first Dutch Glass Explorer, built new apps for clients like EYE and Greenwheels. Apps that connect the real and virtual world into valuable services. Iskander Smit will share the lessons learned and is showing how Glass can find its way into your business.

    12:40 - 13:10

    Piet-Hein Kerkhof

    12:40 - 13:10

    5 tips for data-driven display advertising

    During this presentation Piet-Hein Kerkhof sums up the most actionable nuggets of wisdom from a Forrester Consulting thought leadership paper, commissioned by Criteo. Today’s 'smart' data management techniques (also known as 'Big Data') can make your online display advertising much more efficient than it has ever been. However, the question is whether you and your organization are ready to use it. And, even more important, benefit from it. Find out!

    14:15 - 14:45

    Michiel Ooms

    14:15 - 14:45

    Customer Journey Mapping: the journey from today to tomorrow

    Michiel Ooms - Mirabeau

    From brand or company driven to human based design. Organizations spend a lot of time, money and energy developing a good relationship with their customersConducting a relevant dialogue is a major challenge. Using a Customer Journey Mapping toolkit, organizations are able to create an overview of what business and clients need over time, along with possible customer journeys and relevant content across multiple channels. During this presentation Michiel Ooms (Mirabeau) will show how to conduct a relevant client dialogue and how to benefit from the framework.


    14:55 - 15:25

    Thierry Thijssen

    14:55 - 15:25

    Realtime insights in your marketing efforts

    Do you think you have a continuous understanding of your daily customer’s needs or your marketing results? Learn how to easily keep realtime track of your marketing and communications efforts. We will demonstrate our latest technologies for measuring, visualising and sharing your customer's voice, campaign progression, and marketing performance. It’s time for reliable real time insights!

    16:00 - 16:30

    Frank Rennings

    16:00 - 16:30

    How digital works at scale

    Frank Rennings - Accenture

    Success in the digital age means achieving consumer relevance at scale. How do companies nowadays use digital services to enable closer interaction between the marketing and technology functions, driving both organizations toward a common end goal: customer relevance.

    Accenture Interactive will present you the best practices and cases of how digital works for multinationals; ranging from unified customer experiences across channels and devices to ‘Marketing as a Service’ where marketing actions and campaigns are run one a global scale.

  • 7

    11:00 - 11:30

    Kirsten Wagenaar

    and others... (eFocus)
    11:00 - 11:30

    Social Business: “From using social to being social”

    Michiel van Dam - eFocus

    Almost every day a new social network emerges. Customers already use some of these on a daily basis. Although organizations are more and more present in these networks, establishing contact takes more than just being there and pushing content. What is the secret behind a real and long term connection with the customer and what is needed within organizations to make this happen? Only by being truly social, organizations can make a difference. To be able to do this, some essential changes need to be made.

    12:00 - 12:30

    Gijs Garcia Bogaards

    and others... (Evident)
    12:00 - 12:30

    How the right content strategy, storytelling and inbound marketing can generate new leads for B2B organisations

    Ferry Meijndert - Evident

    To answer this question we introduce our B2B Digital Growth Model which can help you to get track and grip on the growth of your online channel. Furthermore, we give our view regarding inbound content marketing and describe the practical roadmap to generate leads with this kind of online marketing. We illustrate this with several case studies, which were applied in practice with success.

    12:40 - 13:10

    Japie Stoppelenburg

    and others... (TamTam)
    12:40 - 13:10

    A Schoolyard Called Facebook & One device to rule them all

    Danijel Bonacic - TamTam

    A duo presentation with Danijel Bonacic 

    Japie Stoppelenburg:Schoolyard Called Facebook
    Facebook is bullshit. That is what most brands must be thinking at this point. Try as you might, you’re not getting the results that were promised to you in all those presentations and slideshares and books. My talk proposes a change in thinking that could be the clue to what you’re missing, and it revolves around a very special time that we’ve all been through: high school.  

    Danijel Bonacic : One device to rule them all
    We all know mobile is big, awesome and rapidly becoming the most important piece of hardware we own. But what are the next big advancements in mobile technology and what will our mobile life look like in 5-10 years? In my talk I will share my vision on the future of mobile. A future in which our mobile devices will take control of nearly everything.

    14:15 - 14:45

    Ruurd Priester

    14:15 - 14:45

    Best practices on transforming businesses for the digital age

    Ruurd Priester - DigitasLBi

    DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We exist to help clients master and navigate the advances and trends in marketing that are revolutionizing all aspects of their businesses so they are truly fit for the future and can confidently seize the new opportunities at hand. In this session Ruurd will share experiences on topics such as insight, brand building, content creation and real-time distribution. He will explain what companies can do to successfully organize themselves for the consequences of change. What is it that enables companies to take ideas from strategy and concept through to launch and improvement quickly and effectively? What is it that enables them to remove complexity and join up all the dots? Ruurd will draw from experiences gained globally in the newly formed DigitasLBi network.

    14:55 - 15:25

    Laurent Vonach

    (Weleda AG )
    14:55 - 15:25

    Weleda's new Digital Experience – Using powerful tools to effectively combine ecommerce with content and re-launch a globally unified brand

    Laurent Vonach - Weleda AG

    About this session: Weleda's new Digital Experience – Using powerful tools to effectively combine ecommerce with content and re-launch a globally unified brand
    How e-commerce technologies can integrate direct selling techniques in order to maximize the user experience with the product and create a consistent universe of the brand.

    A session provided by Hippo and Osudio

  • 8

    14:15 - 14:45

    Nathalie Nahai

    and others... ( The Web Psychologist)
    14:15 - 14:45

    A date with Web Psychology - Bart Schutz & Nathalie Nahai

    Nathalie Nahai - The Web Psychologist
    Bart Schutz - Online Dialogue

    Your customer is a brain. To persuade customers is to persuade brains, so the more you understand your customers' brain, the more you will outperform your competitors.

    Join us for a session by Online Dialogue's Chief Persuasion Officer Bart Schutz. As the creator of the Wheel of Persuasion he knows what's going on in the field of web and psychology. He invited best-selling author Nathalie Nahai to join him on stage and share her insights on "Webs of Influence: The Psychology of Online Persuasion"


Executive sessions (all day long)

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