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    18:15
    18:30
  • Break
    Break
    Start
    Drinks (sponsored by Adfactor)

Sessions

  • 1

    10:15 - 10:45

    Vince Voron

    (Dolby Laboratories, Coca-Cola, Apple)
    10:15 - 10:45

    How design thinking can bring positive business change

    Vince Voron - Dolby Laboratories, Coca-Cola, Apple

    Building iconic brands through storytelling and design

    How is the business leader/designer relationship evolving on the corporate level? How have new consumer needs changed the storytelling development process through digital media? Vince Voron will begin to address these questions and more when he talks of the importance of holistic design and the valuable role designers play today building strong brands and provoking innovation within large corporations. He will share his design leadership experiences from Apple, Coca-Cola and Dolby to demonstrate the value of thoughtfully designed experiences at all consumer touchpoints.

    10:55 - 11:25

    Benjamin Ensor

    (Forrester Research)
    10:55 - 11:25

    First Things First: Key Steps On The Digital Business Road Map

    Benjamin Ensor - Forrester Research

    The need to tackle digital customer experience and operational excellence, plus create partner ecosytems, just made the task of digital transformation bigger and more complex. But resist the temptation to assume that a big challenge requires a big plan. And whatever you do, don't freeze in place. Digital business mastery won't happen with a big bang. It will occur through a series of iterative strategic and tactical changes. Identifying these incremental tactics requires thoughtful analysis and detailed situational awareness. Done right, this incremental approach can minimize risk while allowing your organization to get key elements of the experience right, like mobile and in-store digital transformation. Benjamin will explain:

    • How incremental strategies can pay the greatest dividends for your digital transformation journey;
    • How leading digital businesses plan for and execute on their digital business strategies;
    • Why occasional failure is to be expected and welcomed;

    12:00 - 12:30

    Vanessa Evers

    (University of Twente, Human Media Interaction)
    12:00 - 12:30

    Robots in our lives: What can we expect from robotics in the near future?

    Vanessa Evers - University of Twente, Human Media Interaction

    The coming years we will start to see robots in everyday places. At home, the hospital, the office, the museum and at school. Also, everyday technology such as our car is becoming more and more robotic. You may be wondering what to expect. In the near future, robots might put together other robots and teach themselves tasks that weren't foreseen. Understandably, many of us wonder what we should do to prepare for a society where robots are more prolific. What tasks will they perform? What jobs will disappear and what jobs will be created instead? What will this look like.

    We already make robots that do not work in cages on factory floors but in everyday places like home or the office or airports. Our goal is to make technology such as robots socially intelligent. Not to make them more like people but to make sure they adapt better to our needs. Our robots can detect and interpret people's emotions and social scenes and respond appropriately. Examples are the SPENCER airport robot which finds people at their gate to take them to their transfer location, it can detect groups and make sure it navigates around them. Also, the FROG museum robot which gives impromptu tours to people who explore cultural heritage sites and adapts its behaviour and content to the level of interest of the visitor. And the ACCOMPANY and TERESA robot that support people recovering at home.

    12:40 - 13:10

    Porter Erisman

    (Alibaba)
    12:40 - 13:10

    The story of a westerner inside China's alibaba.com

    Porter Erisman - Alibaba

    Porter Erisman worked as Vice-President at Alibaba.com and Alibaba Group. After his time at Alibaba Porter wrote, directed and produced 'Crocodile in the Yangtze', an independent documentary memoir film of the nearly 10 years spent at China's Alibaba.com. Drawing on more than 200 hours of footage filmed by 35 sources, the film presents a rare behind-the-scenes look at China's Internet revolution. It was awarded 'Best Documentary' at the San Francisco United Film Festival and 'Best Film on Innovation and Entrepreneurship' at the Silicon Valley Film Festival.

    14:15 - 14:45

    Arthur van Hoff

    (Jaunt VR)
    14:15 - 14:45

    Cinematic VR and the Future of Entertainment

    Arthur van Hoff - Jaunt VR

    Arthur van Hoff, CTO and co-founder of Jaunt VR, will present the fullstack cinematic VR solution that Jaunt VR is building and will discuss how virtual reality is poised to change the face of entertainment.

    14:55 - 15:25

    Jeremiah Rosen

    (Campfire, SapientNitro)
    14:55 - 15:25

    Dispatches from the Front Lines of Interactive Storytelling

    Jeremiah Rosen - Campfire, SapientNitro

    How do we create stories that enthrall and incite, that distinguish themselves -and the clients/brands we may represent- from more linear, garden-variety, lean-back affairs? Join me for a walkthrough of some real-world examples of Interactive Storytelling.  We'll examine the principles that drive participation and content sharing and see how they manifest in three unique case studies from a range of consumer categories from Campfire's recent portfolio.

    16:00 - 16:30

    Clint Beharry

    (Harmony Institute)
    16:00 - 16:30

    How is data used to understand different types of media impact?

    Clint Beharry - Harmony Institute

    For all the discussion around data and impact, they are both regularly misunderstood concepts. Qualitative versus quantitative? How big is "big data"? How social is "social media"? The Harmony Institute has been studying the impact of media on society since 2008, and this talk will cover their work with EEG brain scans on TV gun violence, emotion sensors to map interactive theater participants, and their upcoming impact exploration platform. These examples will showcase some core principles of data and impact to anchor our knowledge and goals around.

    16:40 - 17:10

    Michael B. Johnson

    (Pixar Animation Studios)
    16:40 - 17:10

    Making movies is harder than it looks: building tools for telling stories

    Michael B. Johnson - Pixar Animation Studios

    Making movies is a complex, collaborative, creative activity. At Pixar, they don't pretend to know exactly what they're doing, but they do have a process. They trust the process, but they constantly test and refine it, based on the stories they want to tell, the resources they have to tell them, and most importantly - the people who want to tell them.
     
    Technology and art go hand in hand at Pixar — each challenges and reinforces the other. Technologist Michael B. Johnson, a Pixarian since he joined as an intern in 1993, has been involved in most of Pixar's feature films and short films. He will share his perspective on the Pixar film-making process; one which involves both creative story tellers that want things they don't understand how to make and flexible technologists who are more concerned with empowering their users than winning an argument with them.
     
    Come along as Michael tells stories from inside their process; sharing the how and the why. Join him as he tries to explain how Pixar always manages to keep their eye on the big prize - a compelling story, well told.

  • 2

    10:55 - 11:25

    Nick Bamber

    ( ASDA (Walmart UK))
    10:55 - 11:25

    Engaging our customers, inspiring change

    Nick Bamber - ASDA (Walmart UK)

    In this session, Nick Bamber will talk about Marketing Innovation & New Revenue. 

    12:00 - 12:30

    Scott Smith

    (Changeist)
    12:00 - 12:30

    Shadow Selves: Living With (or Without) Our Big Data Doubles

    Scott Smith - Changeist

    The embrace of Big Data is generating massive pools of information about consumers in an attempt to create profiles that can be understood, sold to, advertised to, and increasingly treated like the real "us". But as we cast more data shadows, these digital portraits of us take on a life of their own, for better or for worse. Scott will examine what's happening as we go from personalization to digital duplicates to world where our data selves—shadow selves—may become more important and influential than our real personas.

    12:40 - 13:10

    Alan Pearce

    (Specialist cyber-security)
    12:40 - 13:10

    Using the Deep Web’s Black Arts for the power of good

    Alan Pearce - Specialist cyber-security

    Why are governments clamping down on our Net freedoms? Because information is power and they all want greater control.

    • The NSA Factor: Actions by nation-states to maintain security and political control will lead to more blocking, filtering, and ‘Balkanization’ of the Internet. The next few years are going to be about control. People will be less open online if they believe the State and corporations are monitoring everything they do. We cannot be allowed privacy and anonymity if we are continually monitored by the authorities to prevent us accessing  forbidden content – sexual, political, and commercial.
    • Net Neutrality v Commercialisation: We are heading towards a two-tier Internet based on the pay-tv model: one for those that can pay; another for those that can’t. With the majority of the planet’s population yet to come online, when they do they will be further excluded by pay-walls they cannot scale. Commercial pressures affecting everything from Internet architecture to the flow of information will destroy the open structure of online life.

    But none of this need happen because we can use the Deep Web to reclaim the original promise of the Internet.

    The Deep Web is not a place. It is a state of mind and a way of being. We can all be Deep Web by using simple, open-source tools to maintain our privacy, to browse anonymously, to speak freely and share knowledge and information without boundaries.

    Herein lies the future of the Internet. Let them set up pay-walls. Let them monitor our G-Mail accounts. We don’t have to play along. We just need to wake up to the threats facing the greatest single advance in human civilisation.

    We can use the Black Arts for the power of good.

    We need to be pro-active to keep the Internet free, and help build a better Internet that cannot be subverted and destroyed by governments and big business.

    The time has come to go Deep Web.

    14:15 - 14:45

    Yossi Erdman

    (ao.com)
    14:15 - 14:45

    Engaging social media content – bringing boring category to life.

    Yossi Erdman - ao.com

    ao.com selling washing machines, the most boring product you can think of when creating social media content. However, ao.com has more than 1.5 million users of Facebook, with many of them engaging with us on weekly basis. Yossi Erdman, Head of Brand and Social Media will share the content that worked the best, and generated high engagement but also contributed to the company brand and sales. Get a better idea of how to use social media in a fun way, and how to measure it.

    14:55 - 15:25

    Robert Overweg

    (Triple IT)
    14:55 - 15:25

    Discovering the possibilities, developments and downfalls of virtual reality

    Robert Overweg - Triple IT

    Robert Overweg gives an out of the box view, critical and insightful about virtual worlds and the Oculus Rift. After this talk you will have a more clear understanding of how this promising field of technology will disrupt services, industries and change experiences. Possible futures will be sketched and besides talking about what if’s, Robert presents inspiring examples of what he and his company are actually making themselves for the virtual world. Providing insight in how this new branche in general can help you and your company to create value.
    (Session in Dutch)

    16:00 - 16:30

    Koen Droste

    (Upcoming (TMG Group))
    16:00 - 16:30

    The virality of news: why some articles go viral, and some don’t

    Koen Droste - Upcoming (TMG Group)

    Upcoming.nl is a disruptive publishing startup where editors and developers work closely together in exploring the virality of news. Since its start in 2013, the team has analyzed the social distribution patterns of over 2 million articles which were published on the top 100 largest newssites and blogs in the Netherlands. In this presentation Koen will share some of the insights derived from this big data project, and show the latest social trends in the Dutch publishing landscape. Also, he will show how the Upcoming editorial team uses this data in their daily activities, and give practical examples and tips on how to increase the likelihood that your content will go viral.
    (Session in Dutch) 

  • 3

    10:55 - 11:25

    Jop Esmeijer

    (TNO)
    10:55 - 11:25

    How the Internet of things gives rise to a data driven society

    More and more, companies, governments and citizens are using and creating data, which is often referred to as ‘the new oil’. Big Data seems to be the new holy grail. But ‘using’ Big Data, like it’s a tool, to better target customers or to improve the efficiency of manufacturing processes and decision-making is just the Big Tip of the Big Data Iceberg. It is important to look at the potential disruptive force of a new transcending data ecosystem, fueled by social media and, importantly, by the Internet of Things. It feeds new capabilities in sensing, understanding, and manipulating the world. However, the underlying analytic machinery will still require human cognition and curation to connect the dots and see the big picture. What does this ecosystem look like? And, more importantly, how do we make sure that we will truly benefit from its potential?
    (Session in Dutch) 

    12:00 - 12:30

    Leona Farquharson

    and others... (YouTube - Google)
    12:00 - 12:30

    YouTube is great, but why will YouTube be much greater in a few years

    Leona Farquharson - YouTube - Google
    Eugene Hendrikx - Divimove

    The session focuses on the businesses that emerge around the YouTube platform. The world's biggest online video community has become mainstream and formed stars for the digital generation. The audience are called fans, who comment, like, share and curate the videos of their admired creators. Multichannel networks, such as DIVIMOVE are enabling such talent to find broader fans, bring them together with advertisers and built entertainment careers on and off the YouTube platform. We have a look on how such MCNs are working, how the business has evolved this year and will discuss the future of online video entertainment of this new area. Also best practice cases will be discussed.

    12:40 - 13:10

    David Harms

    and others... (DusDavidGames)
    12:40 - 13:10

    The three biggest Dutch YouTubers speaking!

    David Harms - DusDavidGames
    Enzo Knol - Knolpower
    Bardo Ellens - Banjo Movies

    In this session, three Dutch video stars show what they do online, and how they connect to their audience. David Harms is the most popular Dutch gamer on YouTube, Enzo Knol is the most popular vlogger and Bardo Ellens is the biggest entertainer. What do they do that makes them so popular? And how is this popularity turned into a steady revenue stream? In this session we dive into the new reality of online video, the personalities that drive it, and the commercial systems evolving around them. The three stars in this session explain their daily routines, the interactions with fans, the support they get and the relations they are building with advertisers.
    (Session in Dutch) 

    14:15 - 14:45

    European Startup Selection

    (Emerce)
    14:15 - 14:45

    Emerce Best European Startups

    Get ready to meet the ten most promising startups in Europe as we also reveal the winner of the third edition of Emerce's 'Best European Startups'! The shortlist for this prestigious award was compiled by the expert editors of Emerce with input from VCs, M&A specialists, bankers and journalists from all over Western Europe. The selection criteria are as follows: the startup has its HQ in Europe, with a minimum turnover of two million euros and is maximum six years old.

    Every year, a completely new list is made up to highlight the European startups with the most potential. The 2014 shortlist is: Delivery Hero, EyeEm, GetYourGuide, GoCardless, Hailo, Hemen Kiralik, MobyPark, TravelBird, Westwing and Withings.

    During this session speakers from Deezer and Improve Digital, last years’ number 1 and 4, will be present.

    14:55 - 15:25

    European Startup Selection

    (Emerce)
    14:55 - 15:25

    Emerce Best European Startups

    Get ready to meet the ten most promising startups in Europe as we also reveal the winner of the third edition of Emerce's 'Best European Startups'! The shortlist for this prestigious award was compiled by the expert editors of Emerce with input from VCs, M&A specialists, bankers and journalists from all over Western Europe. The selection criteria are as follows: the startup has its HQ in Europe, with a minimum turnover of two million euros and is maximum six years old.

    Every year, a completely new list is made up to highlight the European startups with the most potential. The 2014 shortlist is: Delivery Hero, EyeEm, GetYourGuide, GoCardless, Hailo, Hemen Kiralik, MobyPark, TravelBird, Westwing and Withings.

    During this session speakers from Deezer and Improve Digital, last years’ number 1 and 4, will be present.

    16:00 - 16:30

    Victor van Tol

    (Snappcar)
    16:00 - 16:30

    Collaborative consumption: owner, renter or none?

    Victor van Tol - Snappcar

    In the context of the underlying trend of collaborative consumption, Victor explains the shift from ownership to use in general and in mobilty in particular. He challenges people to think about their role is this paradigm shift: owner, renter or none?
    (Session in Dutch) 

  • 4

    10:55 - 11:25

    Anne Donker

    (Consulate General of the Netherlands, San Francisco)
    10:55 - 11:25

    Sillicon Valley: Money hungry or crazy idealism?

    Anne Donker - Consulate General of the Netherlands, San Francisco

    An insider’s view of the reality behind the myth and the magic that makes it happen  

    12:00 - 12:30

    Venture Panel

    (Emerce)
    12:00 - 12:30

    Venture panel - How to start and grow my startup internationally

    Venture Panel - Emerce

    VENTURE is a sub-event of Emerce eDay and started at Emerce eDay 2011. Set up to to help innovators, entrepreneurs, investors and incubators meet up and exchange opportunities.

    This session will be hosted by Bas Langelaar

    Panel members of this session:

    12:40 - 13:10

    Venture Panel

    (Emerce)
    12:40 - 13:10

    Venture panel with three internationally growing companies

    Venture Panel - Emerce

    VENTURE is a sub-event of Emerce eDay and started at Emerce eDay 2011. Set up to to help innovators, entrepreneurs, investors and incubators meet up and exchange opportunities. In this session we will have a talk with:

    • Daan Weddepool, CEO at Peerby
    • Asbjørn Jørgensen, CEO at The Cloakroom
    • Marcus Breekweg, Co-founder at Undagrid

    14:15 - 14:45

    Harmen van Sprang

    (ShareNL)
    14:15 - 14:45

    Why the sharing economy is the future

    In this session with Harmen takes a deep dive into the sharing economy. In just a few minutes time he will get the audience on the same page with some basic background, facts and figures. Next Harmen will show you what's already happening out there. In almost every industry, startups are disrupting the status quo. Engaging examples and business cases will demonstrate that a new economy is evolving. If you want to see for yourself why the sharing economy is the future of business, this is the session to want to attend today.

    (Session in Dutch)

  • 5

    10:55 - 11:25

    Joris van Lierop

    (RTL Nieuws - RTL Nederland)
    10:55 - 11:25

    The Value Of News

    Joris van Lierop - RTL Nieuws - RTL Nederland

    The news business models are changing. Print is shifting to desk top, desk top is shifting to mobile. And what about television? Is the future digital only, is it a choice between banners and paywalls or has the news business other options? At RTL News we explore the value which news can bring to the table, for the public and for the advertiser.
    (Session in Dutch) 

    12:00 - 12:30

    David Nelson

    (Rocket Fuel)
    12:00 - 12:30

    Accuracy in Programmatic Buying

    David Nelson - Rocket Fuel

    The future for programmatic is bright, but still a few topics are blemishing the holy grail of online advertising. How good is the inventory? Are ads actually seen by humans? What happens with user data? The answer is accuracy. David Nelson explains how accuracy in programmatic buying makes the difference. Learn how to ensure brand safety concerning supply quality, fight against fraud, safeguard user data privacy and accurately measure impact of campaigns.

    12:40 - 13:10

    Marc Huijbregts

    (Accenture Digital)
    12:40 - 13:10

    Don't wake the giant: re-invention in Fortune 500 companies

    Marc Huijbregts - Accenture Digital

    We all know about the success stories of large (new) internet companies, we know the dynamics of start-ups in various industries. But given the changing behavior of customers, given all the new technological possibilities and new entrants in the market, how are  large corporations re-inventing themselves to become a future powerhouse. In this session we demonstrate how traditional corporates have been successful embracing the digital age.
    (Session in Dutch)

    14:15 - 14:45

    Stephan Bon

    and others... (I-Bridge (via Siteworkers))
    14:15 - 14:45

    Co-creation towards an extreme customer centric online experience

    Stephan Bon - I-Bridge (via Siteworkers)
    Martine Barbier - Randstad Nederland (via Siteworkers)

    Learn how Marketing and IT within Randstad Group NL work together in building an extreme customer centric online experience for job seekers and employers. In a very  traditional, offline oriented, business model. It’s a journey, on which we mostly travel on a bumpy road.

    How does Randstad achieve it’s business and customer goals? By working together, mixing disciplines and adding relevance, targetting and usability testing. We’ll tell you our story.
    (Session in Dutch)

    14:55 - 15:25

    Freek Gille

    (*bliep (via DailyDialogues))
    14:55 - 15:25

    Youngsters can make the difference

    Freek Gille - *bliep (via DailyDialogues)

    DailyDialogues likes to present *bliep! *bliep is the mobile provider of the future. They have a product for youngsters, and the twist is that the whole business is run with young people in the driver's seat. From communication to product development: there are always youngsters involved.

    During eDay, *bliep will share their story and opportunities they face by working together so closely with their target audience. Learn from their vision on marketing and social business. For example, they don’t care about reaching tons of Facebook fans, they want to keep it personal!
    (Session in Dutch)

    16:00 - 16:30

    Sjoerd Mesker

    (Macaw)
    16:00 - 16:30

    Intelligent marketing for smart marketer

    Sjoerd Mesker - Macaw

    What if you knew the taste of the young mother browsing around in your store…What if you could see her social relationship with another customer at your website…What if you could predict 80% of her next steps… What would you do? Experience the future of today during this customer insights session. 
    (Session in Dutch)

  • 6

    10:55 - 11:25

    Iwan Banens

    and others... (ANWB)
    10:55 - 11:25

    Online Strategy: being personal and relevant, always and everywhere

    Iwan Banens - ANWB
    Jeroen Bouwmeester - GX Software

    The reliability of ANWB has always ensured Dutch people that they could take the road carefree. Think of the emergency phones along the road that connect you directly with a member of the ‘Wegenwacht’. Being personal and relevant is part of the genes of ANWB.

    But how do they embed these important brand values within the online channel? During this session, you will learn how ANWB takes care of this, by showing you a number of interesting case studies and their results.
    (Session in Dutch)

    12:00 - 12:30

    Joep Hutschemakers

    (Marktplaats Zakelijk)
    12:00 - 12:30

    What’s next? Organizing for the future of zero effort commerce

    Joep Hutschemakers - Marktplaats Zakelijk

    In a time where brands are constantly staying behind their consumers, brands need to step up to close the gap between on- and offline. The consumer is Omnichannel and expects brands to serve him in a similar way. In this talk you will learn how eBay is creating and facilitating end-to-end-commerce through smart use of big data, omnichannel optimization and payment solutions.
    (Session in Dutch)

    12:40 - 13:10

    Henk Haaima

    and others... (Mirabeau)
    12:40 - 13:10

    Dynamic Design: The next revolution in design

    Henk Haaima - Mirabeau
    Franklin Heijnen - Mirabeau

    The world of print is infinitely more dynamic than the world of web. Nowadays many websites are quite static. The design adapts mostly neatly into the available screen resolution of the device. But people now expect online experiences that respond to real user variables such as location, time and behavior. Static websites are like works of art in a museum. Dynamic Design is the next revolution. We will explain Dynamic Design revealing leading practical cases.
    (Session in Dutch)

    14:15 - 14:45

    Jon Myers

    (Marin Software)
    14:15 - 14:45

    5 Strategies to Better Integrate Search & Social Advertising

    Jon Myers - Marin Software

    During this session you will learn:

    1. Why advertisers who manage their social campaigns in isolation are ignoring two-thirds of its influence on the path to conversion.

    2. How advertisers have 68% higher revenue per conversion from search campaigns when integrated with social advertising campaigns

    3. 5 Strategies to better manage, measure, and optimise search and social together.

    4. 15 proven tactics for improved budgeting, bidding, and targeting decisions

    14:55 - 15:25

    Tamira van Roeyen

    and others... (Sanoma)
    14:55 - 15:25

    On topic – The power of the community in a transforming Media World

    The media business is changing rapidly. We used to be the gatekeepers, neatly arranged within different brands. But we now live in an era in which brand loyalty is declining, and not publishers, but bloggers and even algorithms decide what you find interesting. What does that mean for the media business. And is print really becoming obsolete? A 30 minute talk about Moore’s Law, focusing, testing and rethinking media. And especially about VIVA: the brand that works with 20.000 editors in chief.
    (Session in Dutch)

    16:00 - 16:30

    Martin van Krimpen

    (Spindle & Loud (via Sitecore))
    16:00 - 16:30

    Customer Journey Mapping - Necessity or Nuisance?

    Martin van Krimpen - Spindle & Loud (via Sitecore)

    More and more organisations are using Customer Journey Mapping (CJM) in an attempt to get more customer insight into consumer & customer behavior. However, the execution of Customer Journey Mapping still leaves much to be desired and the power of the tool is often underestimated. CJM should be considered a prerequisite for experience management and business success. You will be presented the impact of CJM on strategic, tactical and operational decision making. An in-dept expert session by Spindle & Loud, arranged by Sitecore.
    (Session in Dutch)

    16:40 - 18:30

    VODW .

    and others... (VODW)
    16:40 - 18:30

    VODW

    VODW . - VODW
    Porter Erisman - Alibaba

  • 7

    10:55 - 11:25

    Pieter Jongerius

    (Fabrique)
    10:55 - 11:25

    E-Commerce: Branding versus conversion

    Pieter Jongerius - Fabrique

    Brands have often spent decades building up a delicate brand image in traditional media. In an increasingly online world, creating competitive edge is even harder. Success in e-commerce is determined by laws of conversion and conventions, so profitable web stores look more and more the same. Emphasizing on fashion brands, Pieter Jongerius will bring together the worlds of branding, touchpoint strategy and e-commerce design, in a very concrete approach. 
    (Session in Dutch)

    12:00 - 12:30

    Remmelt Pit

    (Info.nl)
    12:00 - 12:30

    Simplifying complexity with micro services

    Remmelt Pit - Info.nl

    Having successfully completed more than 11,000 auctions online, BVA Auctions are the largest Dutch online auction house. With such capacity the load can become extremely intensive and facilitating a stable and highly secure network is of utmost importance.

    Remmelt Pit will share his findings and useful insights for your own e-commerce platform.  He will shed light on the concept of micro services as enabler of modern online platforms: scalable and open to connect to the outside world. He will focus on why micro services architecture implementations are needed and give an approach to thinking about platform architecture decisions. How to manage complexity? How to secure the success of your online landscape? And how important is the self-organising team?

    A session especially for strategic decision makers and senior e-commerce managers responsible for e-commerce platform development.
    (Session in Dutch)

    12:40 - 13:10

    Piet-Hein Kerkhof

    (Criteo)
    12:40 - 13:10

    The future of mobile and cross-device marketing

    With a million people joining the smartphone generation daily, a growing number of e-commerce sales are made on tablets and smartphones, and most users engage mobile at some part of the buying journey which is a huge opportunity for retailers to extend campaigns beyond desktop. In this session, Criteo’s Benelux Managing Director, Piet-Hein Kerkhof, will dissect the latest trends in mobile and cross-device advertising and present recent smart strategies to boost performance and incremental sales.
    (Session in Dutch)

    14:15 - 14:45

    René Repko

    (Rituals (via Edenspiekermann))
    14:15 - 14:45

    Creativity and Metrics. Friends or Enemies?

    René Repko - Rituals (via Edenspiekermann)

    Delivering a radically different brand experience is becoming increasingly difficult now that marketers continue to rely on metrics. Now is the time to challenge convention and see what creativity can do for your brand!

    In this interactive and dynamic talk, Joep Stassen will discuss the secrets of how to create unique brand experiences with former marketeer of the year René Repko and MD Edenspiekermann Jeroen Pluim. As bonus content you will learn how to stay away from boring number crunchers.
    (Session in Dutch)

    14:55 - 15:25

    Wout Withagen

    and others... (Freshheads)
    14:55 - 15:25

    Marketeers should understand what LinkedData could do for their business

    Wout Withagen - Freshheads
    Dimitri van Hees - Freshheads

    Not many of us are familiar with LinkedData. Yet, this emerging technology is about to change the way we use internet. As (big)data becomes more important for your business, LinkedData provides the solution to get in control over these huge amounts of data. It enables you to obtain insights from both your data and (open) data sources. It’s not as complicated as it sounds! We’ll provide practical tips, which can boost your traffic instantly.
    (Session in Dutch)

    16:00 - 16:30

    Milka Kramer

    (Microsoft)
    16:00 - 16:30

    Search (re) invented

    Milka Kramer - Microsoft

    For Microsoft and Bing, search isn’t a math problem, but rather the heart of an incredibly powerful, versatile, and human tool. Any modern search engine can help you look things up. That’s what search engines are designed to do. Their algorithms treat every search the same, and they deliver the results they deem mathematically closest to the words you searched for. They’re great for finding a simple answer but really time-consuming when you are trying to use them for more than that. After all, most of life’s questions don’t have just one answer. As the Internet has exploded with information, so has the variety of ways that people use search. We believe that understanding why people are searching and what they are trying to accomplish is at least as important as what they are looking for.

    16:30 - 17:30

    Dutch Digital Agencies

    (Dutch Digital Agencies)
    16:30 - 17:30

    DDA

    Dutch Digital Agencies - Dutch Digital Agencies

Executive sessions (all day long)

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