The eDay program team is busy preparing for eDay 2015. Stay tuned! 

  • 10:00
  • Break
    Lunch break


  • 1

    10:15 - 10:45

    Shane Meeker

    (Procter & Gamble)
    10:15 - 10:45

    StoryMythos - storytelling for Brands, Business and for You

    Shane Meeker - Procter & Gamble

    Exploring how the idea of story can be used across an infinite array of business narratives.
    A child of the 70’s, my fascination with the power of story started with an epic and influential set of hero’s…Batman and Luke Skywalker. Both would show me the importance of adventure and that hard work, taking risks and learning from failure were all instrumental in finding any worthwhile treasure.  In 1997 I graduated and started my career as a Design Manager at The Procter and Gamble Company. For 15 years I would help lead the design strategy and execution for billion dollar brands like Tide, Gain, Crest, Olay and Pampers. I loved the world of Design but always had a desire to try my hand in Hollywood. So, I decided to write a movie screenplay. After spending years studying, researching and immersing myself in the worlds of Hollywood, mythology and fairy tales I began to understand a deeper human truth…that the art and science of story could be used as a problem solving tool in any industry. Story was not just limited to the traditional venues of entertainment. I began to look at brands, companies and products in an entirely different way.  Consumers became valiant Hero’s and brands became wise Mentors bestowing magical items called “products” that would help our hero’s on their journeys. Story was a way to understand our hero, the obstacles they would face and the everyday treasures that motivated them to endure and press-on. The idea of story opened my eyes to a totally new world of creative approaches. 

    From there I developed storyMYTHOS, a collection of fundamental story principles and tools based on mythology and narrative techniques studied across the centuries from Aristotle to Joseph Campbell to Hollywood. This approach can help with everything from culture building to creative problem solving to inspiring communications. 

    For 12 years now I have been teaching story inside and outside the company, helping hundreds of teams, brands and organizations develop the stories they want to create and tell. Companies like Walt Disney, Starwood Hotels, Columbia Sportswear, American Express and Anheuser Busch. I also teach graduate story-based classes at The University of Cincinnati’s DAAP School of Design and the Illinois Institute of Technology’s Masters of Design program. Some of my story approach is featured in Jonathan Cagan and Craig M. Vogel's book Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation (2nd Edition). 

    Today I am the Procter & Gamble Company Historian & Corporate Storyteller where I research and share the stories and insights from the rich 178 year company history while also continuing to deliver my storyMYTHOS workshops and presentations around the world.  My love and understanding of this idea called “story” is now my career and I continue to research it, turning what I learn into new methodologies and tools. My personal Hero’s Journey continues and, just like when I was a kid, I continue to find most of my inspiration from the fantastic stories of stage, page and screen.


    10:55 - 11:25

    Lionel Paillet

    (Nest Labs)
    10:55 - 11:25

    From Connected to Thoughtful: How Technology is transforming the Future of the Home

    Lionel Paillet - Nest Labs

    Nest Labs is creating a more thoughtful home by reinventing unloved but important products that combine simple, beautiful and thoughtful hardware, software and services to delight their customers. In his keynote, Lionel Paillet, General Manager of Europe for Nest, will discuss the future of the connected home - one that is safer, more energy-efficient, and more aware of its occupants and surroundings. He’ll discuss how our homes can begin taking care of us instead of the other way around. And he’ll explore the wide-ranging potential impact on our lives and our planet - from automatic energy savings, to helping seniors live independently. Paillet will also discuss how disruptive developer programmes and standards will realise this vision,, and what this looks like for Nest.

    12:00 - 12:30

    Amal Graafstra

    (Technologist, author, RFID)
    12:00 - 12:30

    Biohacking humanitY

    Amal Graafstra - Technologist, author, RFID

    Biohacking is enabling the next phase of evolution. Since the dawn of humanity, we've been finding and creating ways to extend our capabilities. Today, many biohackers are maximizing performance by applying hacker ethics and scientific methods to experimental dietary and drug regimens, while others are expanding their experience of the world and their ability to interact with it by directly implanting technology into their bodies. Very soon, medical professionals will have to deal with patients who wish to remove perfectly healthy body parts to replace them with better performing prosthesis, or install various devices which enhance perfectly working, healthy anatomy. What an exciting time to be alive.


    12:40 - 13:10

    Nils Wollny

    12:40 - 13:10

    The extra hour – How piloted driving transforms behavior and business

    Nils Wollny - Audi

    In this session, Nils Wollny from Audi will talk about how piloted driving transforms behavior and business. More information on this session to follow soon. 

    14:15 - 14:45

    Stef van Grieken

    14:15 - 14:45

    Making a huge positive impact on the world with sharing data

    Google is trying to help civic innovation with tools that can make social impact. Google does that  through technology  and access to information. In some cases they use their own products, in other cases they try to open up other information to help people. To vote for example or to tell aid organisations where they need to bring their stuff and people after a major disaster. Take for instance Haiti’s earthquake. They shared new mapping materials so aid organisation could instantly see the affected areas as well as where people are flooding, and where the resources are. 
    Stef van Grieken is Technical Program Manager at Improving society through technology around the world. He is member of the Board of Open State Foundation and founded and leads the largest Dutch non-profit organization committed to democratic transparency, accountability and participation. He developed a total of 7 projects such as Apps for the Netherlands, Petitions and Hack the government which had approximately 6 million unique visitors each year.


    16:40 - 17:10

    Ben Huh

    16:40 - 17:10

    Entrepreneurship with Purpose

    Ben Huh - Cheezburger

    Ben Huh, Founder and former CEO of Cheezburger and Co-Founder of, will share his experiences as an entrepreneur, how to innovate with purpose and build an entrepreneurial culture that executes on ideas.

  • 2

    10:55 - 11:25

    Ben Kreimer

    10:55 - 11:25

    Drones and Sensor Journalism: 3D Models and Novel Data

    Ben Kreimer - BuzzFeed

    Drones make it possible to turn real world landscapes and structures into interactive, immersive 3D video game-like environments for embedding into web pages and Facebook News Feeds, and viewing on mobile devices, desktop computers and VR headsets. In his presentation, journalism technologist and BuzzFeed Open Lab beta fellow Ben Kreimer will show how media makers can use drones to produce 3D content for publishing online. He will also share examples of open source sensor projects that demonstrate how sensors can provide novel data and new perspectives for storytelling.


    12:00 - 12:30

    YouTube on Stage

    12:00 - 12:30

    Brands and personalities

    Brands and personalities is the new game. Whether it is on Youtube, Instagram or Twitter, what the audience loves most of all, is a personality.

    In this session Dutch online stars tell their personal stories as well as those of their audience – and explain how they work with brands.

    This session will feature:

    • Nikkie de Jagerprofessional hair and makeup artist who is The Netherlands #1 most subscribed beauty guru on YouTube.
    • More to follow, stay tuned! 

    12:40 - 13:10

    Multi-channel networks on Stage

    12:40 - 13:10

    Multi-channel networks taking over the world

    A multi-channel network is an organization that works with video platforms such as YouTube, to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel. They connect brands to online stars, and are driving the online video experience of a young audience. With access to global web talent and content, massive reach amongst millennials, and proven monetization MCN are driving the online video entertainment space.

    This session will feature:
    Erik Kepper, general manager RTL MCN
    Eugene Hendrikx, Head of Talent Central Europe at DIVIMOVE GmbH in Berlin.
    Jan Riemens, owner of

    14:15 - 14:45

    Geert-Jan Strengholt

    (VPRO Digital)
    14:15 - 14:45

    Storytelling in Virtual Reality

    Geert-Jan Strengholt - VPRO Digital

    Virtual Reality, combined with Augmented Reality, offers new and immersive ways of getting stories and mesages across to a growing audience. But what are the new storytelling conventions that determine the way we adress and engage people in VR? VPRO Digital is exploring this across different genres - drama, documentary, events - and will share its first forays into the VR-domain. When it comes to VR-filmmaking we’re in year 2 of the silent movie.

    14:55 - 15:25

    Remco Bron

    14:55 - 15:25

    SAIL 2015, the biggest iBeacon showcase in the world

    Remco Bron - inBeacon

    SAIL Amsterdam was this year again the paragon of historical tallships. Next to the history, there was another world premiere this year, but then in the field of mobile innovation; the biggest iBeacon implementation ever. During SAIL, various interactions with the crowd have been made through the SAIL app, where information services but also yield management of the retail locations were key players. Aditionally, different experiments with long-range beacons (range of 300 meter), ad-hoc couponing and public beacon networks such as the Amsterdam Beacon Mile were held.

    Remco Bron, co-founder of inBeacon, was responsible for the technology behind this big implementation and shares his results and lessons learned from this world premiere.  


  • 3

    12:00 - 12:30

    Venture Panel

    12:00 - 12:30

    Venture Panel: How to fund and scale startups internationally

    The venture panel consists of:

    • Bas Langelaar, founder of Vectrix, Nextstage and Hubstart
    • Edwin Hengstmengel, investment manager Venture Capital Fund Van Den Ende and Deitmers
    • Patrick de Zeeuw, founder Startupbootcamp (accelerator)
    • Oscar Kneppers, Rockstart (accelerator)
    • Michel Simons, founder NextStage Early Stage Fund

    More information on this session will be published soon! 

    14:15 - 14:45

    Don Molenaar

    (Beam Labs)
    14:15 - 14:45

    A Kickstarter campaign, how do you do that?

    Don Molenaar - Beam Labs

    Since March 2015 Beam Labs owns Beam, the smart projecter that fits into any light fitting. They had the most successful Dutch Kickstarter campaign ever! Within three days they got their goal amount of $200,000, and eventually closed their campaign with a sum of over $700,000 via 1,973 'backers'. The company is now busy developing Beam and will send the product to her backers at the end of the year. Don Molenaar is going to tell you all about it! 



    14:15 - 15:25

    Jaspar Roos

    (Dialogues Incubator)
    14:15 - 15:25

    TOP 10 EU start-ups

    Jaspar Roos - Dialogues Incubator

    The ten most promising European startups are coming to Emerce eDay. The selection is put together by the editorial board of Emerce with input from VCs, M&A specialists, bankers and journalists from across all of Western Europe. The criteria are that the startup is headquartered in Europe, has a turnover of at least two million euros and is no more than six years old.The winner of the European Startups 2015 will be announced at Emerce eDay.



    14:55 - 15:25

    Daan Weddepohl

    14:55 - 15:25


    Daan Weddepohl - Peerby

    Information about this session will be published soon. Stay tuned! 

    16:00 - 16:30

    Danny Rogers

    (Terbium Labs)
    16:00 - 16:30

    Out From the Shadows: Securing Businesses and the Business of Security

    Danny Rogers - Terbium Labs

    Threats that used to be confined to the shadows are emerging and attacking legitimate businesses worldwide. While this shift represents an enormous challenge for the business community, it also presents unique opportunities to create new technology businesses helping enterprises improve their security posture and manage these new risks. Danny will describe areas in which technology opportunities exist in the information security industry, for example, by bringing an understanding of the level of sophistication of these new threats, and by showing how to drag them out from the shadows and into the marketplace.

  • 4

    10:55 - 11:25

    Michiel Steltman

    (DINL, DHPA)
    10:55 - 11:25

    NL Internet = Derde mainport

    Michiel Steltman - DINL, DHPA

    In this session, Michiel Steltman will talk about about the Dutch online industry and it's international chances and possibilities.


    12:00 - 12:30

    Frank Kresin

    (Waag Society)
    12:00 - 12:30

    Smart business

    Frank Kresin - Waag Society

    Technology is taking over our society. Appliances, houses, cars and cities are becoming smart, while people deploy these new technologies to ideate, design, build, organize and share what's on their mind. Fab Labs, Wet Labs, aker Spaces and Coding Clubs are the places where an increasing number of smart people meet. Businesses, however, seem to have a hard time incorporating these new technologies into their products and services, allowing disruptors from abroad to become the new masters of their marketplaces.

    Smart people, open technologies and sharing platforms provide both the means and the inspiration to move forward and secure your place in the information society. It's due time for companies to join the third industrial revolution and to become smart about their businesses.

    12:40 - 13:10

    Max Louwerse

    (University of Tilburg)
    12:40 - 13:10

    The data driven society in which we live

    Max Louwerse - University of Tilburg

    Prof. dr. Max Louwerse will take you into the various initiatives related to the data science and data-driven society we live in. These initiatives bring academic research and associations closer together than ever. The DAF Technology Lab is a virtual and 'mixed reality' laboratory for education and research that provides endless opportunities that may have a major impact on society and industry.

  • 5

  • 6

  • 7

Executive sessions (all day long)

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