Check out the Emerce eDay 2015 program!
BreakStartDrinks sponsored by FLXoneBreakLunch break
110:15 - 10:45
Jason Silva(Futurist/filmmaker/epiphany addict)10:15 - 10:45
Exponential Disruption, technological transformation and new ways of thinkingJason Silva - Futurist/filmmaker/epiphany addict
National Geographic's BrainGames host Jason Silva explores how accelerating technologies are changing how we live, work and think... In an age of radical transformation we need a new lens with which to understand the world. We need to think exponentially.10:55 - 11:25
Lionel Guicherd-Callin(Nest)10:55 - 11:25
From Connected to Thoughtful: How Technology is transforming the Future of the HomeLionel Guicherd-Callin - Nest
Nest Labs is creating a more thoughtful home by reinventing unloved but important products that combine simple, beautiful and thoughtful hardware, software and services to delight their customers. In his keynote, Lionel Paillet, General Manager of Europe for Nest, will discuss the future of the connected home - one that is safer, more energy-efficient, and more aware of its occupants and surroundings. He’ll discuss how our homes can begin taking care of us instead of the other way around. And he’ll explore the wide-ranging potential impact on our lives and our planet - from automatic energy savings, to helping seniors live independently. Paillet will also discuss how disruptive developer programmes and standards will realise this vision,, and what this looks like for Nest.12:00 - 12:30
Nils Wollny(Audi)12:00 - 12:30
The extra hour – How piloted driving transforms behavior and businessNils Wollny - Audi
Car brands like Audi, as well as new players like Google, are working hard to put drivers in the comfortable position of not having to drive themselves anymore. Piloted driving will, for sure, revolutionise traffic control and make driving a lot safer. But it will also change the way we commute and travel as we will gain one essential thing: time. Commuters spend about one hour per day driving to work and back. Soon this time will no longer be wasted on operating the car. Audi’s Head of Digital Business Nils Wollny will give you some clues on how winning a lot of spare time might impact consumer behaviour and business models alike.12:40 - 13:10
Shane Meeker(Procter & Gamble)12:40 - 13:10
StoryMythos - storytelling for Brands, Business and for YouShane Meeker - Procter & GambleExploring how the idea of story can be used across an infinite array of business narratives.A child of the 70’s, my fascination with the power of story started with an epic and influential set of hero’s…Batman and Luke Skywalker. Both would show me the importance of adventure and that hard work, taking risks and learning from failure were all instrumental in finding any worthwhile treasure. In 1997 I graduated and started my career as a Design Manager at The Procter and Gamble Company. For 15 years I would help lead the design strategy and execution for billion dollar brands like Tide, Gain, Crest, Olay and Pampers. I loved the world of Design but always had a desire to try my hand in Hollywood. So, I decided to write a movie screenplay. After spending years studying, researching and immersing myself in the worlds of Hollywood, mythology and fairy tales I began to understand a deeper human truth…that the art and science of story could be used as a problem solving tool in any industry. Story was not just limited to the traditional venues of entertainment. I began to look at brands, companies and products in an entirely different way. Consumers became valiant Hero’s and brands became wise Mentors bestowing magical items called “products” that would help our hero’s on their journeys. Story was a way to understand our hero, the obstacles they would face and the everyday treasures that motivated them to endure and press-on. The idea of story opened my eyes to a totally new world of creative approaches.
From there I developed storyMYTHOS, a collection of fundamental story principles and tools based on mythology and narrative techniques studied across the centuries from Aristotle to Joseph Campbell to Hollywood. This approach can help with everything from culture building to creative problem solving to inspiring communications.
For 12 years now I have been teaching story inside and outside the company, helping hundreds of teams, brands and organizations develop the stories they want to create and tell. Companies like Walt Disney, Starwood Hotels, Columbia Sportswear, American Express and Anheuser Busch. I also teach graduate story-based classes at The University of Cincinnati’s DAAP School of Design and the Illinois Institute of Technology’s Masters of Design program. Some of my story approach is featured in Jonathan Cagan and Craig M. Vogel's book Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation (2nd Edition).
Today I am the Procter & Gamble Company Historian & Corporate Storyteller where I research and share the stories and insights from the rich 178 year company history while also continuing to deliver my storyMYTHOS workshops and presentations around the world. My love and understanding of this idea called “story” is now my career and I continue to research it, turning what I learn into new methodologies and tools. My personal Hero’s Journey continues and, just like when I was a kid, I continue to find most of my inspiration from the fantastic stories of stage, page and screen.14:15 - 14:45
Stef van Grieken(Google)14:15 - 14:45
Big Data: Making an impactStef van Grieken - Google
Internet technology and access to information have proven to be far more effective in civil innovation than traditional forms of social and political engagement. Google helps people make an impact, by providing tools based on its own products or by opening up data that others can use. After the last Haiti earthquake, for example, Google made available new map data, providing insight in distressed areas and people in need. This information allowed NGOs to better deploy their personnel and resources.14:55 - 15:25
Amal Graafstra(Technologist, author, RFID)14:55 - 15:25
Biohacking humanitYAmal Graafstra - Technologist, author, RFID
Biohacking is enabling the next phase of evolution. Since the dawn of humanity, we've been finding and creating ways to extend our capabilities. Today, many biohackers are maximizing performance by applying hacker ethics and scientific methods to experimental dietary and drug regimens, while others are expanding their experience of the world and their ability to interact with it by directly implanting technology into their bodies. Very soon, medical professionals will have to deal with patients who wish to remove perfectly healthy body parts to replace them with better performing prosthesis, or install various devices which enhance perfectly working, healthy anatomy. What an exciting time to be alive.16:00 - 16:30
Gert-Jaap Hoekman(Nu.nl )16:00 - 16:30
User generated livestreaming @ NU.nlGert-Jaap Hoekman - Nu.nl
A session about the introduction of the NU.NL app Cameraad. This app makes it possible for visitors of the news site who eyewitness news to livestream this. These livestreams can then be added to news articles and be viewed directly. Cameraad makes news reporting on NU.NL more current, richer and more multimedia.16:40 - 17:10
Ben Huh(Cheezburger)16:40 - 17:10
Entrepreneurship with PurposeBen Huh - Cheezburger
Ben Huh, Founder and former CEO of Cheezburger and Co-Founder of Cir.ca, will share his experiences as an entrepreneur, how to innovate with purpose and build an entrepreneurial culture that executes on ideas.
210:55 - 11:25
Jan Riemens(Zoomin.TV)10:55 - 11:25
The future of online videoJan Riemens - Zoomin.TV
Today Zoomin.TV is an international media company with 150+ employees in 15 branches worldwide conducting operations in 26 markets, producing content in 17 languages, generating 2.2 billion video impressions per month on their own Zoomin.TV network and 1.6 billion on the Zoomin.TV MCN on YouTube. Recently, MTG has acquired 51% of Zoomin.TV, following MTG’s announced investments in ESL (the world’s largest esports company) and Splay (Scandinavia’s number one MCN and digital content creator). In this talk Jan Riemens show how the world of communications is moving to video, and what this means for the industry.12:00 - 12:30
YouTube on Stage12:00 - 12:30
Brands and personalities
Brands and personalities is the new game. Whether it is on Youtube, Instagram or Twitter, what the audience loves most of all, is a personality.
In this session Dutch online stars tell their personal stories as well as those of their audience – and explain how they work with brands.
This session will feature:12:40 - 13:10
Multi-channel networks on Stage12:40 - 13:10
Multi-channel networks taking over the world
A multi-channel network is an organization that works with video platforms such as YouTube, to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel. They connect brands to online stars, and are driving the online video experience of a young audience. With access to global web talent and content, massive reach amongst millennials, and proven monetization MCN are driving the online video entertainment space.
This session will feature:
> Erik Kepper, general manager RTL MCN
> Eugene Hendrikx, Head of Talent Central Europe DIVIMOVE Berlin
> Daan Sip, founder & managing director Social1nfluers
> Jonatan de Boer, general manager Mediakraft Benelux14:15 - 14:45
Tracking Events(SAIL 2015 en Amsterdam ArenA)14:15 - 14:45
Tracking events: Cases SAIL 2015 & Amsterdam ArenATracking Events - SAIL 2015 en Amsterdam ArenA
Two 15 minute sessions on tracking events by:
Remco Bron, co-founder and CCO of InBeacon (Sail 2015)
Jeroen van Iersel, Marketing Manager at Amsterdam ArenA (Connected Stadium)
About SAIL 2015, the biggest iBeacon showcase in the world
SAIL Amsterdam was this year again the paragon of historical tallships. Next to the history, there was another world premiere this year, but then in the field of mobile innovation; the biggest iBeacon implementation ever.
During SAIL, various interactions with the crowd have been made through the SAIL app, where information services but also yield management of the retail locations were key players. Aditionally, different experiments with long-range beacons (range of 300 meter), ad-hoc couponing and public beacon networks such as the Amsterdam Beacon Mile were held.
Remco Bron, co-founder of inBeacon, was responsible for the technology behind this big implementation and shares his results and lessons learned from this world premiere.
About Amsterdam ArenA
Jeroen van Iersel is Marketing Manager Amsterdam ArenA and responsible for the development and implemantation of an innovative marketing strategy of the Amsterdam ArenA. He is also responsible for Amsterdam ArenA Stadium Tours, an attraction with annually about 90,000 domestic and international visitors to different audiences.14:55 - 15:25
Ben Kreimer(BuzzFeed)14:55 - 15:25
Drones and Sensor Journalism: 3D Models and Novel DataBen Kreimer - BuzzFeed
Drones make it possible to turn real world landscapes and structures into interactive, immersive 3D video game-like environments for embedding into web pages and Facebook News Feeds, and viewing on mobile devices, desktop computers and VR headsets. In his presentation, journalism technologist and BuzzFeed Open Lab beta fellow Ben Kreimer will show how media makers can use drones to produce 3D content for publishing online. He will also share examples of open source sensor projects that demonstrate how sensors can provide novel data and new perspectives for storytelling.
310:55 - 11:25
Alisée de Tonnac(Seedstars World )10:55 - 11:25
Innovation in emerging markets. Sourcing Growth where Growth Takes PlaceAlisée de Tonnac - Seedstars World
Emerging Markets, considered for many years as areas of cheap labour and outsourced manufacturing, are catching up with regards to product and business innovation. Seedstars World have made it their business to source growth (innovation) where growth takes place (Emerging Markets).
The fact is, growth in developed markets has slowed and in part this is because of saturation whilst innovation is especially spread out and fast-paced in emerging markets. Seedstars World act as a thoughtful local intelligence tasked with spotting trends and quickly capturing meaningful innovation from startups.
Alisee de Tonnac, CEO and Co-founder of the organisation joins us to discuss the justification of their mission; how it works, who the upcoming tech start-ups are, the importance of externalised innovation and collaboration and what the next big trends are across consumers, data-driven technology and new and existing industries12:00 - 12:30
Venture Panel12:00 - 12:30
Venture Panel: How to fund and scale startups internationally
Venture Capital Panel: How to fund and scale startups internationally.
Moderator Bas Langelaar, co-founder Vectrix Venture capital panel:12:40 - 13:10
Daan Weddepohl(Peerby)14:15 - 14:45
Startup Panel14:55 - 15:25
Emerce Top 10 European Startup 2015and others...14:55 - 15:25
Emerce Top 10 European Startup 2015Jaspar Roos - Dialogues Incubator
The ten most promising European startups are coming to Emerce eDay. The selection is put together by the editorial board of Emerce with input from VCs, M&A specialists, bankers and journalists from across all of Western Europe. The criteria are that the startup is headquartered in Europe, has a turnover of at least two million euros and is no more than six years old.The winner of the European Startups 2015 will be announced at Emerce eDay.
The ten nominees for this year (random):
Kano (2013, UK, coding hardware)
Happn (2014, France, dating) Didier Rappaport
Elasticsearch (2012, The Netherlands, search software) Chrétien Minke
Made.com (2010, UK, furniture shop) Damien Poelhekke
Blacklane (2011, Germany, transport) Jens Wohltorf
Playbuzz (2012, Israël, online quizzes)
Brainly (2009, Poland, education) Katie Sagan
Fitness22 (Israël, 2011, sport applications) Benny Shaviv
Funding Circle (2009, UK, Loans Marketplace)
Lyst (2010, UK, fashion marketplace)
Emerce.nl: Emerce Top 10 European Startups 201516:00 - 16:30
Don Molenaar(Beam Labs)16:00 - 16:30
A Kickstarter campaign, how do you do that?Don Molenaar - Beam Labs
Since March 2015 Beam Labs owns Beam, the smart projecter that fits into any light fitting. They had the most successful Dutch Kickstarter campaign ever! Within three days they got their goal amount of $200,000, and eventually closed their campaign with a sum of over $700,000 via 1,973 'backers'. The company is now busy developing Beam and will send the product to her backers at the end of the year. Don Molenaar is going to tell you all about it!
410:55 - 11:25
Michiel Steltman(DINL, DHPA)10:55 - 11:25
NL Internet = third mainportMichiel Steltman - DINL, DHPA
In this session, Michiel Steltman will talk about about the Dutch online industry and it's international chances and possibilities.12:00 - 12:30
Danny Rogers(Terbium Labs)12:00 - 12:30
Out from the shadows: Securing businesses and the business of securityDanny Rogers - Terbium Labs
Threats that used to be confined to the shadows are emerging and attacking legitimate businesses worldwide. While this shift represents an enormous challenge for the business community, it also presents unique opportunities to create new technology businesses helping enterprises improve their security posture and manage these new risks. Danny will describe areas in which technology opportunities exist in the information security industry, for example, by bringing an understanding of the level of sophistication of these new threats, and by showing how to drag them out from the shadows and into the marketplace.12:40 - 13:10
Startups Made.com and Elastic(About their businessmodel and e-commerce strategy)14:15 - 14:45
Geert-Jan Strengholt(VPRO Digital)14:15 - 14:45
Storytelling in Virtual RealityGeert-Jan Strengholt - VPRO Digital
Virtual Reality, combined with Augmented Reality, offers new and immersive ways of getting stories and mesages across to a growing audience. But what are the new storytelling conventions that determine the way we adress and engage people in VR? VPRO Digital is exploring this across different genres - drama, documentary, events - and will share its first forays into the VR-domain. When it comes to VR-filmmaking we’re in year 2 of the silent movie.14:55 - 15:25
Max Louwerse(University of Tilburg)14:55 - 15:25
The data driven society in which we liveMax Louwerse - University of Tilburg
The data-driven society in which we live. Prof. dr. Max Louwerse will take you to the various initiatives related to the data science and data-driven society we live in. These initiatives revolutionize education, research, and valorization. For instance, the DAF Technology Lab, a virtual and mixed reality laboratory is currently being used for education and research providing endless opportunities that have a major impact on society and industry.16:00 - 16:30
Frank Kresin(Waag Society)16:00 - 16:30
Smart businessFrank Kresin - Waag Society
Technology is taking over our society. Appliances, houses, cars and cities are becoming smart, while people deploy these new technologies to ideate, design, build, organize and share what's on their mind. Fab Labs, Wet Labs, aker Spaces and Coding Clubs are the places where an increasing number of smart people meet. Businesses, however, seem to have a hard time incorporating these new technologies into their products and services, allowing disruptors from abroad to become the new masters of their marketplaces.
Smart people, open technologies and sharing platforms provide both the means and the inspiration to move forward and secure your place in the information society. It's due time for companies to join the third industrial revolution and to become smart about their businesses.
510:55 - 11:25
Rens Plandsoen(RLVNT)10:55 - 11:25
Is motivational data the answer to adblockers?Rens Plandsoen - RLVNT
We live in the era of media abundance where people select which communication is relevant for them and skip (or even block) what is not. In online advertising it’s crucial to develop relevant communication and connect with a relevant audience. Collecting and analyzing behavioral data helps us to do so. But is it enough? What do we really know about people and what motivates them?12:00 - 12:30
Melvin Maasand others... (BNN VARA)12:00 - 12:30
BNN-VARA Online StrategyMelvin Maas - BNN VARAKim van Zadelhoff - BNN VARA
How do our brands interact with their target audiences? And how do you ensure relevance and surprising content? BNN-VARA comes to eDay15 with an inspirational session on how they work on personalization, content development and their strong brands.
This session is offered to you by GX Software.12:40 - 13:10
Elwin Gastelaars(RTL )14:15 - 14:45
Barbara Marx(Havas Media )14:15 - 14:45
Building more meaningful connections between brands and peopleBarbara Marx - Havas Media
74% of brands could disappear tomorrow and people would not care. That is one of the startling insights from our annual Meaningful Brands study. We will be presenting how brands can become more meaningful in the lives of people. By aligning marketing KPIs to meaningful brand performance and supporting media touchpoints. Join us to get tailored Dutch insights and a first glance of our new diagnostic Meaningful Connections tool.14:55 - 15:25
Johanna Deschamps(Marin Software)14:55 - 15:25
How to Reach, Influence and Convert In-the-Moment Customers across channelsJohanna Deschamps - Marin Software
We will explore:
1) How integrating Search and Social together can drastically improve performance
2) How to leverage the universe of data to reach the right customers across channels and improve overall ROI?
3) Numerous tactics to take advantage of the signals that customers give and improve budgeting, bidding, and targeting decisions across channels
Supported by real case studies and data16:00 - 16:30
Hélène Lefebvre(Smile Open Source Solutions)16:00 - 16:30
Optimizing the Customer Experience through Effective MerchandizingHélène Lefebvre - Smile Open Source Solutions
During this session, Smile will introduce online merchandizing tactics in order to: ensure a good user experience, transform advertising cost into effective sales, enhance brand image. Our speakers will guide you through every step of the customer journey, and explain how you can leverage at every touch point (campaigns landing, searching, emails, product page...)
610:55 - 11:25
Patrick van Buuren(Sanoma)10:55 - 11:25
Flocking AudiencesPatrick van Buuren - Sanoma
How eyeballs flock is a challenge for all of us; brands, marketeers, agencies & media houses. How do we go from eyeball, to unidentified, identified & engaged? And what when once identified? What’s the glue? How do we go to the next level to reach out for those audiences?12:00 - 12:30
Gavin Wilson(Sociomantic)12:00 - 12:30
Forget the Line and Focus on the CustomerGavin Wilson - Sociomantic
It’s time to fight, forgo or simply forget the lines between touch-points, channels and devices, and put the focus back where it belongs: on the customer! Customers don’t think about the lines between touch-points—they just browse, shop, read and react when and where they see fit. As channels converge, marketers must use technology, data and insights to help them reach customers in a seamless manner.12:40 - 13:10
Michel van Veldeand others... (One Shoe)12:40 - 13:10
Agile in the Real World: How to Do a Huge Project like DHLParcel.nl from Scratch in Just Two Months TimeMichel van Velde - One ShoeMarjolein van Olst - DHL Parcel Benelux
In only two months time, DHL Parcel and One Shoe created a multilingual e-commerce platform (DHLParcel.nl) with complex functionalities and achieved 100% traffic growth. In this presentation, DHL Parcel and One Shoe share their formula for success and the valuable lessons they learned. Marjolein van Olst shares how agile working enables DHL Parcel to remain a powerhouse now and in the future. Michel van Velde will describe the opportunities and advantages of adopting an agile (digital) marketing approach.14:15 - 14:45
Piet-Hein Kerkhof(Criteo)14:15 - 14:45
Marketing in a World of Mobile CommercePiet-Hein Kerkhof - Criteo
34% of online sales in the Netherlands today happen on mobile devices and this figure will continue to rise as the rate of consumers choosing smartphones and tablets as their main medium of online shopping is increasing. Consumers are no longer just researching on mobile devices, but completing the entire path to purchase, with 40% of transactions occurring across multiple screens. In 2016 we will also see the power of Apps, as they become the preferred mobile shopping platform for loyal customers. As mobile trends increase, it is important that brands understand how to tweak their marketing strategies to the omni screen user. New mobile technologies and cross-device capabilities continue to radically change digital marketing. We’ll be discussing how to be relevant on all platforms and how to engage across all channels in a consistent and connected way.14:55 - 15:25
Andrea Huijssoon(De Persgroep Nederland)14:55 - 15:25
How to claim digital attentionAndrea Huijssoon - De Persgroep Nederland
Without attention, reach is useless!
Curious how to claim your customers’ attention online? Andrea will teach you how to grab and keep your target audience’s attention by showing succesfull examples an telling you the importance of attention in a digital environment.16:00 - 16:30
Ben Kay(IBM)16:00 - 16:30
Beyond Social Media – The evolution to social businessBen Kay - IBM
Everyone knows they need to be more social with customers, prospects and employees, but so many are struggling with how to do it, and proving the return. We have seen social go through an evolution over the last few years, with some pockets of success, but few have managed to really seize the opportunities across the organization, and make a step change in how to engage and manage the customer experience.
In this session Ben will talk from personal experience about bringing social to the heart of an organisation, the lessons learned, the pitfalls and some practical steps on evolving the social experience. It definitely isn’t about likes, followers and fans!
710:55 - 11:25
Sebastiaan Bodeand others... (eFocus)10:55 - 11:25
The Marbles of ThiemeMeulenhoffSebastiaan Bode - eFocusDennis Mikkelsen - Thiememeulenhoff
This is the tale of the creation of ThiemeMeulenhoff.nl. A tale about gaining wisdom, debunking myths, teamwork, ups, downs and above all, a tale about friendship.
Friendship between daily business and looking forward. Between a conventional and a innovative approach. And between business minded and putting the customer first.
The tale isn’t over yet, but the ride so far has been exciting and we would love to share it with you.12:00 - 12:30
Jaime Levyand others... (Professor/Author )12:00 - 12:30
Why you need a UX strategy. And how to get one.Jaime Levy - Professor/AuthorJonne Kuyt - Edenspiekermann
In this highly interactive session, renowned UX expert Jaime Levy will discuss her approach with us for making the hot topic of User Experience a strategic and manageable topic in your organization. Jaime will share the key insights from her successful book “UX Strategy” and we from Edenspiekerman will challenge her from our daily practice, to have you go home with some insights and framework to work with the next day.12:40 - 13:10
Edgard Beckand(Mirabeau)12:40 - 13:10
Digital transformation; How speed and relevance will help you stay ahead in a digital worldEdgard Beckand - Mirabeau
Within industries that were ahead of the digitalisation – such as media and retail – the pressure on older market leaders has increased rapidly due to newcomers, and the gap between top dog and second place grows wider and wider.
Why are some companies able to anticipate the ever-changing consumer expectations, when others can’t? Simply being as quick as a competitor is not enough: companies that lag behind have to narrow the gap before they can move forward.
The expectation is that customer experience, even more than product and price, will be the competitive advantage of the future; there are strong competitors in the market and a continuous adaptation of the organisation is required.
What’s needed is an overarching company-wide approach that focuses on two main factors to move a business in the right direction.14:15 - 14:45
Marc Huijbregts(Accenture Digital)14:15 - 14:45
Cool or Creepy? The Internet of Me is here!Marc Huijbregts - Accenture Digital
Unbundled and highly customized service has become the norm. We choose what we are watching, listening, reading and driving. We expect that products and services understand us and we expect to only pay for what we’ve consumed. The companies that succeed in this new “Internet of Me” will become the next generation of household names. In this talk we will explain ‘the internet of me’ in more detail and show what it does for your industry.14:55 - 15:25
Victor Hoong(Deloitte Digital)14:55 - 15:25
Driving digital transformation: lessons from the executive battlegroundVictor Hoong - Deloitte Digital
Digital disruption signals the beginning of the end for organisations that are too slow to respond. Digital talent within traditional organisations must urgently spark transformative change. But what are the best practices in designing digital transformations and successfully getting executive backing? Deloitte Digital shares their point of view based on real client cases and a research collaboration with MIT Sloan that surveyed over 4800 international business executives. Join to get a step ahead in digitally transforming your business.16:00 - 16:30
Hielke van Trommel(Marktplaats)16:00 - 16:30
Humanizing Trade; how can we as a platform provide a face to our buyers, sellers and advertisers?Hielke van Trommel - Marktplaats
Not only do consumers change rapidly, but also their behavior and expectations of brands change fast. By using inspirational examples, Hielke van Trommel will give you an idea of how Marktplaats tries to put a face on buyers, sellers and brands on its platform with the ambition to take down the barriers of trade on Marktplaats.
812:40 - 13:10
Olly Wright(Emakina)12:40 - 13:10
The risks and rewards of digital transformationOlly Wright - Emakina
Digital transformation is reshaping businesses through smart pervasive networked software. Everything is being wired to the customer experience, made measurable and optimised for competitive advantage. Products, commerce and brands are being fundamentally changed by services and technology.
With this in mind, what should your priorities be? What should you be transforming into?
This presentation offers some simple and surprising advice on how to determine your digital direction.14:15 - 14:45
Fred van Westerop(Thunderhead)14:15 - 14:45
It’s not your journey it’s theirs. The customer journey redefined.Fred van Westerop - Thunderhead
"Buzzword - an item of jargon, fashionable at a particular time.”
Name-dropping 'journeys' and 'engagement’ has become the fashion. But when do these “buzzwords” stop being misappropriated jargon?
Only by realising that a customer journey isn’t a static process and by acknowledging that the customer is in charge do they become fit for purpose.
In this session we’ll debunk customer journey myths, introduce the customer-managed journey concept and look at who’s doing it right.14:55 - 15:25
Jin Rusthoven(Retail Rocket)14:55 - 15:25
Boost your online sales with real-time Big Data PersonalizationJin Rusthoven - Retail Rocket
Getting traffic is important. Making your traffic convert is even more important! How do you get the maximum results out of your traffic without investing extra?
Retail Rocket shows in a case how they significantly increased the conversion of a renomated Twinkle100 webshop with Big Data Personalization.