Program


Program details will follow within the next coming days. Stay tuned and be prepared for the powerful line up of Emerce eDay 2014. The big question “What’s next?” has been at the core of eDay since its launch in 2005. Leaders, industry disrupters and the greatest in e-business, e-commerce, digital media & marketing lead the charge down the festive catwalk, promising to knock attendees off their seats.

  • 10:00
    10:15
    10:30
    10:45
    11:00
    11:15
    11:30
    11:45
    12:00
    12:15
    12:30
    12:45
    13:00
    13:15
    13:30
    13:45
    14:00
    14:15
    14:30
    14:45
    15:00
    15:15
    15:30
    15:45
    16:00
    16:15
    16:30
    16:45
    17:00
    17:15
    17:30
    17:45
    18:00
    18:15
    18:30
  • Break
    Break
    Start
    Drinks

Sessions

  • 1

    10:15 - 10:45

    Vince Voron

    (Dolby, Coca-Cola, Apple)
    10:15 - 10:45

    How design thinking can bring positive business change

    Vince Voron - Dolby, Coca-Cola, Apple

    Building iconic brands through storytelling and design

    How is the business leader/designer relationship evolving on the corporate level? How have new consumer needs changed the storytelling development process through digital media? Vince Voron will begin to address these questions and more when he talks of the importance of holistic design and the valuable role designers play today building strong brands and provoking innovation within large corporations. He will share his design leadership experiences from Apple, Coca-Cola and Dolby to demonstrate the value of thoughtfully designed experiences at all consumer touchpoints.

    10:55 - 11:25

    Benjamin Ensor

    (Forrester Research)
    10:55 - 11:25

    First Things First: Key Steps On The Digital Business Road Map

    Benjamin Ensor - Forrester Research

    The need to tackle digital customer experience and operational excellence, plus create partner ecosytems, just made the task of digital transformation bigger and more complex. But resist the temptation to assume that a big challenge requires a big plan. And whatever you do, don't freeze in place. Digital business mastery won't happen with a big bang. It will occur through a series of iterative strategic and tactical changes. Identifying these incremental tactics requires thoughtful analysis and detailed situational awareness. Done right, this incremental approach can minimize risk while allowing your organization to get key elements of the experience right, like mobile and in-store digital transformation. Benjamin will explain:

    • How incremental strategies can pay the greatest dividends for your digital transformation journey;
    • How leading digital businesses plan for and execute on their digital business strategies;
    • Why occasional failure is to be expected and welcomed;

    12:00 - 12:30

    Vanessa Evers

    (University of Twente, Human Media Interaction)
    12:00 - 12:30

    Robots in our lives: What can we expect from robotics in the near future?

    Vanessa Evers - University of Twente, Human Media Interaction

    The coming years we will start to see robots in everyday places. At home, the hospital, the office, the museum and at school. Also, everyday technology such as our car is becoming more and more robotic. You may be wondering what to expect. In the near future, robots might put together other robots and teach themselves tasks that weren't foreseen. Understandably, many of us wonder what we should do to prepare for a society where robots are more prolific. What tasks will they perform? What jobs will disappear and what jobs will be created instead? What will this look like.

    We already make robots that do not work in cages on factory floors but in everyday places like home or the office or airports. Our goal is to make technology such as robots socially intelligent. Not to make them more like people but to make sure they adapt better to our needs. Our robots can detect and interpret people's emotions and social scenes and respond appropriately. Examples are the SPENCER airport robot which finds people at their gate to take them to their transfer location, it can detect groups and make sure it navigates around them. Also, the FROG museum robot which gives impromptu tours to people who explore cultural heritage sites and adapts its behaviour and content to the level of interest of the visitor. And the ACCOMPANY and TERESA robot that support people recovering at home.

    12:40 - 13:10

    Porter Erisman

    (Alibaba)
    12:40 - 13:10

    The story of a westerner inside China's alibaba.com

    Porter Erisman - Alibaba

    Porter Erisman worked as Vice-President at Alibaba.com and Alibaba Group. After his time at Alibaba Porter wrote, directed and produced 'Crocodile in the Yangtze', an independent documentary memoir film of the nearly 10 years spent at China's Alibaba.com. Drawing on more than 200 hours of footage filmed by 35 sources, the film presents a rare behind-the-scenes look at China's Internet revolution. It was awarded 'Best Documentary' at the San Francisco United Film Festival and 'Best Film on Innovation and Entrepreneurship' at the Silicon Valley Film Festival.

    14:15 - 14:45

    Arthur van Hoff

    (Jaunt VR)
    14:15 - 14:45

    Cinematic VR and the Future of Entertainment

    Arthur van Hoff - Jaunt VR

    Arthur van Hoff, CTO and co-founder of Jaunt VR, will present the fullstack cinematic VR solution that Jaunt VR is building and will discuss how virtual reality is poised to change the face of entertainment.

    14:55 - 15:25

    Jeremiah Rosen

    (Campfire, SapientNitro, The Blair Witch Project)
    14:55 - 15:25

    Dispatches from the Front Lines of Interactive Storytelling

    Jeremiah Rosen - Campfire, SapientNitro, The Blair Witch Project

    How do we create stories that enthrall and incite, that distinguish themselves -and the clients/brands we may represent- from more linear, garden-variety, lean-back affairs? Join me for a walkthrough of some real-world examples of Interactive Storytelling.  We'll examine the principles that drive participation and content sharing and see how they manifest in three unique case studies from a range of consumer categories from Campfire's recent portfolio.

    16:00 - 16:30

    Clint Beharry

    (Harmony Institute)
    16:00 - 16:30

    How is data used to understand different types of media impact?

    Clint Beharry - Harmony Institute

    For all the discussion around data and impact, they are both regularly misunderstood concepts. Qualitative versus quantitative? How big is "big data"? How social is "social media"? The Harmony Institute has been studying the impact of media on society since 2008, and this talk will cover their work with EEG brain scans on TV gun violence, emotion sensors to map interactive theater participants, and their upcoming impact exploration platform. These examples will showcase some core principles of data and impact to anchor our knowledge and goals around.

    16:40 - 17:10

    Michael B. Johnson

    (Pixar Animation Studios)
    16:40 - 17:10

    Making movies is harder than it looks: building tools for telling stories

    Michael B. Johnson - Pixar Animation Studios

    Making movies is a complex, collaborative, creative activity. At Pixar, they don't pretend to know exactly what they're doing, but they do have a process. They trust the process, but they constantly test and refine it, based on the stories they want to tell, the resources they have to tell them, and most importantly - the people who want to tell them.
     
    Technology and art go hand in hand at Pixar — each challenges and reinforces the other. Technologist Michael B. Johnson, a Pixarian since he joined as an intern in 1993, has been involved in most of Pixar's feature films and short films. He will share his perspective on the Pixar film-making process; one which involves both creative story tellers that want things they don't understand how to make and flexible technologists who are more concerned with empowering their users than winning an argument with them.
     
    Come along as Michael tells stories from inside their process; sharing the how and the why. Join him as he tries to explain how Pixar always manages to keep their eye on the big prize - a compelling story, well told.

  • 2

    10:55 - 11:25

    Nick Bamber

    ( ASDA (Walmart UK))
    10:55 - 11:25

    Engaging our customers, inspiring change

    Nick Bamber - ASDA (Walmart UK)

    In this session, Nick Bamber will talk about Marketing Innovation & New Revenue. 

    12:00 - 12:30

    Scott Smith

    (Changeist)
    12:00 - 12:30

    Shadow Selves: Living With (or Without) Our Big Data Doubles

    Scott Smith - Changeist

    The embrace of Big Data is generating massive pools of information about consumers in an attempt to create profiles that can be understood, sold to, advertised to, and increasingly treated like the real "us". But as we cast more data shadows, these digital portraits of us take on a life of their own, for better or for worse. Scott will examine what's happening as we go from personalization to digital duplicates to world where our data selves—shadow selves—may become more important and influential than our real personas.

    12:40 - 13:10

    Alan Pearce

    (Specialist cyber-security)
    12:40 - 13:10

    Using the Deep Web’s Black Arts for the power of good

    Alan Pearce - Specialist cyber-security

    Why are governments clamping down on our Net freedoms? Because information is power and they all want greater control.

    • The NSA Factor: Actions by nation-states to maintain security and political control will lead to more blocking, filtering, and ‘Balkanization’ of the Internet. The next few years are going to be about control. People will be less open online if they believe the State and corporations are monitoring everything they do. We cannot be allowed privacy and anonymity if we are continually monitored by the authorities to prevent us accessing  forbidden content – sexual, political, and commercial.
    • Net Neutrality v Commercialisation: We are heading towards a two-tier Internet based on the pay-tv model: one for those that can pay; another for those that can’t. With the majority of the planet’s population yet to come online, when they do they will be further excluded by pay-walls they cannot scale. Commercial pressures affecting everything from Internet architecture to the flow of information will destroy the open structure of online life.

    But none of this need happen because we can use the Deep Web to reclaim the original promise of the Internet.

    The Deep Web is not a place. It is a state of mind and a way of being. We can all be Deep Web by using simple, open-source tools to maintain our privacy, to browse anonymously, to speak freely and share knowledge and information without boundaries.

    Herein lies the future of the Internet. Let them set up pay-walls. Let them monitor our G-Mail accounts. We don’t have to play along. We just need to wake up to the threats facing the greatest single advance in human civilisation.

    We can use the Black Arts for the power of good.

    We need to be pro-active to keep the Internet free, and help build a better Internet that cannot be subverted and destroyed by governments and big business.

    The time has come to go Deep Web.

    14:15 - 14:45

    Olivier Laborne

    (Consultant, Carrefour, Intermarché, Morgan)
    14:15 - 14:45

    How to digitalize your company without changing your DNA

    Olivier Laborne - Consultant, Carrefour, Intermarché, Morgan

    For over 15 years digital and e-commerce have gradually become a must-have and finally a necessity for businesses. Very few retailers and brands spontaneously said "yes" to digital, which demanded dedicated structures and real annual investments.

    Beyond strategic announcements, digital projects often show the limits of a conventional operation. Digital affects all services of a company and forces you to think differently. Retail is detail, so how can a company go digital sustainably without changing its DNA?

    14:55 - 15:25

    Yossi Erdman

    (ao.com)
    14:55 - 15:25

    Engaging social media content – bringing boring category to life.

    Yossi Erdman - ao.com

    ao.com selling washing machines, the most boring product you can think of when creating social media content. However, ao.com has more than 1.5 million users of Facebook, with many of them engaging with us on weekly basis. Yossi Erdman, Head of Brand and Social Media will share the content that worked the best, and generated high engagement but also contributed to the company brand and sales. Get a better idea of how to use social media in a fun way, and how to measure it.

  • 3

    10:55 - 11:25

    Jop Esmeijer

    (TNO)
    10:55 - 11:25

    How the Internet of things gives rise to a data driven society

    More and more, companies, governments and citizens are using and creating data, which is often referred to as ‘the new oil’. Big Data seems to be the new holy grail. But ‘using’ Big Data, like it’s a tool, to better target customers or to improve the efficiency of manufacturing processes and decision-making is just the Big Tip of the Big Data Iceberg. It is important to look at the potential disruptive force of a new transcending data ecosystem, fueled by social media and, importantly, by the Internet of Things. It feeds new capabilities in sensing, understanding, and manipulating the world. However, the underlying analytic machinery will still require human cognition and curation to connect the dots and see the big picture. What does this ecosystem look like? And, more importantly, how do we make sure that we will truly benefit from its potential?

    12:00 - 12:30

    Leona Farquharson

    and others... (YouTube - Google)
    12:00 - 12:30

    YouTube is great, but why will YouTube be much greater in a few years

    Leona Farquharson - YouTube - Google
    Eugene Hendrikx - Divimove

    Why YouTube continues to grow and why companies emerge around YouTube talents. The online video giant's power is less about audiences and more about fans, that share, comment, curate, and create. Multi-channel networks, MCNs, drive videos across a wide range of YouTube channels. They are packaging their content and aggregating them in very efficiently. In this session a close look at Youtube’s business practice shows the future of video online.

    12:40 - 13:10

    David Harms

    and others... (DusDavidGames)
    12:40 - 13:10

    Youtube Heroes

    David Harms - DusDavidGames
    Enzo Knol - Knolwpower
    Bardo Ellens - Banjo Movies

    In this session, three Dutch video stars show what they do online, and how they connect to their audience. David Harms is the most popular Dutch gamer on YouTube, Enzo Knol is the most popular vlogger and Bardo Ellens is the biggest entertainer. What do they do that makes them so popular? And how is this popularity turned into a steady revenue stream? In this session we dive into the new reality of online video, the personalities that drive it, and the commercial systems evolving around them. The three stars in this session explain their daily routines, the interactions with fans, the support they get and the relations they are building with advertisers.

    14:15 - 14:45

    European Start Up Selection

    (Emerce)
    14:15 - 14:45

    European Start Up Selection

    14:55 - 15:25

    European Start Up Selection

    (Emerce)
    14:55 - 15:25

    European Start Up Selection

    16:00 - 16:30

    Koen Droste

    (Upcoming (TMG Group))
    16:00 - 16:30

    The virality of news: why some articles go viral, and some don’t

    Koen Droste - Upcoming (TMG Group)

    Upcoming.nl is a disruptive publishing startup where editors and developers work closely together in exploring the virality of news. Since its start in 2013, the team has analyzed the social distribution patterns of over 2 million articles which were published on the top 100 largest newssites and blogs in the Netherlands. In this presentation Koen will share some of the insights derived from this big data project, and show the latest social trends in the Dutch publishing landscape. Also, he will show how the Upcoming editorial team uses this data in their daily activities, and give practical examples and tips on how to increase the likelihood that your content will go viral.

  • 4

    10:55 - 11:25

    Anne Donker

    (Consulate General of the Netherlands, San Francisco)
    10:55 - 11:25

    Sillicon Valley: Money hungry or crazy idealism?

    Anne Donker - Consulate General of the Netherlands, San Francisco

    An insider’s view of the reality behind the myth and the magic that makes it happen  

    12:00 - 12:30

    Venture Panel

    and others... (Emerce)
    12:00 - 12:30

    Venture panel - How to start and grow my startup internationally

    Venture Panel - Emerce
    Bas Langelaar - Vectrix

    VENTURE is a sub-event of Emerce eDay and started at Emerce eDay 2011. Set up to to help innovators, entrepreneurs, investors and incubators meet up and exchange opportunities.

    12:40 - 13:10

    Venture Panel

    (Emerce)
    12:40 - 13:10

    Venture panel - In gesprek met 3 internationale groeiondernemers:

    Venture Panel - Emerce

    VENTURE is a sub-event of Emerce eDay and started at Emerce eDay 2011. Set up to to help innovators, entrepreneurs, investors and incubators meet up and exchange opportunities.

    In this session we will have a talk with: 

    Daan Weddepool, CEO at Peerby

    Asbjørn Jørgensen, CEO at The Cloakroom

     Marcus Breekweg, Co-founder at Undagrid

    14:15 - 14:45

    Victor van Tol

    (Snappcar)
    14:15 - 14:45

    SnappCar

    Victor van Tol - Snappcar

    14:55 - 15:25

    Robert Overweg

    (Triple IT)
    14:55 - 15:25

    Discovering the possibilities, developments and downfalls of virtual reality

    Robert Overweg - Triple IT

    Robert Overweg gives an out of the box view, critical and insightful about virtual worlds and the Oculus Rift. After this talk you will have a more clear understanding of how this promising field of technology will disrupt services, industries and change experiences. Possible futures will be sketched and besides talking about what if’s, Robert presents inspiring examples of what he and his company are actually making themselves for the virtual world. Providing insight in how this new branche in general can help you and your company to create value.

  • 5

    10:55 - 11:25

    Joris van Lierop

    (RTL Nieuws - RTL Nederland)
    10:55 - 11:25

    The Value Of News

    Joris van Lierop - RTL Nieuws - RTL Nederland

    The news business models are changing. Print is shifting to desk top, desk top is shifting to mobile. And what about television? Is the future digital only, is it a choice between banners and paywalls or has the news business other options? At RTL News we explore the value which news can bring to the table, for the public and for the advertiser.

    12:00 - 12:30

    David Nelson

    (Rocket Fuel)
    12:00 - 12:30

    Accuracy in Programmatic Buying

    David Nelson - Rocket Fuel

    The future for programmatic is bright, but still a few topics are blemishing the holy grail of online advertising. How good is the inventory? Are ads actually seen by humans? What happens with user data? The answer is accuracy. David Nelson explains how accuracy in programmatic buying makes the difference. Learn how to ensure brand safety concerning supply quality, fight against fraud, safeguard user data privacy and accurately measure impact of campaigns.

    12:40 - 13:10

    Marc Huijbregts

    (Accenture Digital)
    12:40 - 13:10

    Accenture Digital

    Marc Huijbregts - Accenture Digital

    14:15 - 14:45

    Stephan Bon

    and others... (I-Bridge (via Siteworkers))
    14:15 - 14:45

    Co-creation towards an extreme customer centric online experience

    Stephan Bon - I-Bridge (via Siteworkers)
    Martine Barbier - Randstad Nederland (via Siteworkers)

    Learn how Marketing and IT within Randstad Group NL work together in building an extreme customer centric online experience for job seekers and employers. In a very  traditional, offline oriented, business model. It’s a journey, on which we mostly travel on a bumpy road.

    How does Randstad achieve it’s business and customer goals? By working together, mixing disciplines and adding relevance, targetting and usability testing. We’ll tell you our story.

    14:55 - 15:25

    Freek Gille

    (*bliep (via DailyDialogues))
    14:55 - 15:25

    Youngsters can make the difference

    Freek Gille - *bliep (via DailyDialogues)

    Freek Gille is manager Product, Service & Operations at 'bliep and will talk about youngsters who can make the difference in this sponsor session. 

    16:00 - 16:30

    Sjoerd Mesker

    (Macaw)
    16:00 - 16:30

    Intelligent marketing for smart marketer

    Sjoerd Mesker - Macaw

    What if you knew the taste of the young mother browsing around in your store…What if you could see her social relationship with another customer at your website…What if you could predict 80% of her next steps… What would you do? Experience the future of today during this customer insights session.

  • 6

    10:55 - 11:25

    GX Software

    10:55 - 11:25

    GX Software

    12:00 - 12:30

    Joep Hutschemakers

    (Marktplaats Zakelijk)
    12:00 - 12:30

    What’s next? Organizing for the future of zero effort commerce

    Joep Hutschemakers - Marktplaats Zakelijk

    In a time where brands are constantly staying behind their consumers, brands need to step up to close the gap between on- and offline. The consumer is Omnichannel and expects brands to serve him in a similar way. In this talk you will learn how eBay is creating and facilitating end-to-end-commerce through smart use of big data, omnichannel optimization and payment solutions.

    12:40 - 13:10

    Henk Haaima

    and others... (Mirabeau)
    12:40 - 13:10

    Dynamic Design: The next revolution in design

    Henk Haaima - Mirabeau
    Franklin Heijnen - Mirabeau

    The world of print is infinitely more dynamic than the world of web. Nowadays many websites are quite static. The design adapts mostly neatly into the available screen resolution of the device. But people now expect online experiences that respond to real user variables such as location, time and behavior. Static websites are like works of art in a museum. Dynamic Design is the next revolution. We will explain Dynamic Design revealing leading practical cases.

    14:15 - 14:45

    Jon Myers

    (Marin Software)
    14:15 - 14:45

    5 Strategies to Better Integrate Search & Social Advertising

    Jon Myers - Marin Software

    14:55 - 15:25

    Tamira van Roeyen

    and others... (Sanoma)
    14:55 - 15:25

    On topic – The power of the community in a transforming Media World

    The media business is changing rapidly. We used to be the gatekeepers, neatly arranged within different brands. But we now live in an era in which brand loyalty is declining, and not publishers, but bloggers and even algorithms decide what you find interesting. What does that mean for the media business. And is print really becoming obsolete? A 30 minute talk about Moore’s Law, focusing, testing and rethinking media. And especially about VIVA: the brand that works with 20.000 editors in chief.

    16:00 - 16:30

    Martin van Krimpen

    (Spindle & Loud (via Sitecore))
    16:00 - 16:30

    Customer Journey Mapping - Necessity or Nuisance?

    Martin van Krimpen - Spindle & Loud (via Sitecore)

    16:40 - 18:30

    VODW .

    and others... (VODW)
    16:40 - 18:30

    VODW

    VODW . - VODW
    Porter Erisman - Alibaba

  • 7

    10:55 - 11:25

    Pieter Jongerius

    (Fabrique)
    10:55 - 11:25

    Fashion E-Commerce: Conversion Versus Branding?

    Pieter Jongerius - Fabrique

    In fashion, branding is everything. Fashion brands have spent decades building up a delicate brand image in traditional media. In an increasingly online world, creating competitive edge is even harder. Success in e-commerce is determined by laws of conversion and conventions, so profitable online fashion stores look more and more the same. Pieter Jongerius will bring together the worlds of fashion, touchpoint strategy and e-commerce design, in a very concrete approach.

    12:00 - 12:30

    Remmelt Pit

    (Info.nl)
    12:00 - 12:30

    Simplifying complexity with micro services: a strategic step for BVA Auctions platform

    Remmelt Pit - Info.nl

    12:40 - 13:10

    Piet-Hein Kerkhof

    (Criteo)
    12:40 - 13:10

    The future of mobile and cross-device marketing

    With a million people joining the smartphone generation daily, a growing number of e-commerce sales are made on tablets and smartphones, and most users engage mobile at some part of the buying journey which is a huge opportunity for retailers to extend campaigns beyond desktop. In this session, Criteo’s Benelux Managing Director, Piet-Hein Kerkhof, will dissect the latest trends in mobile and cross-device advertising and present recent smart strategies to boost performance and incremental sales.

    14:15 - 14:45

    Edenspiekermann .

    and others... (Edenspiekermann)
    14:15 - 14:45

    Edenspiekermann

    Edenspiekermann . - Edenspiekermann
    Sjoerd Mesker - Macaw

    14:55 - 15:25

    Wout Withagen

    (Fresheads)
    14:55 - 15:25

    Marketeers should understand what LinkedData could do for their business

    Wout Withagen - Fresheads

    Not many of us are familiar with LinkedData. Yet, this emerging technology is about to change the way we use internet. As (big)data becomes more important for your business, LinkedData provides the solution to get in control over these huge amounts of data. It enables you to obtain insights from both your data and (open) data sources. It’s not as complicated as it sounds! We’ll provide practical tips, which can boost your traffic instantly.

    16:30 - 17:30

    Dutch Digital Agencies

    (Dutch Digital Agencies)
    16:30 - 17:30

    DDA

    Dutch Digital Agencies - Dutch Digital Agencies

  • 8

  • 9

    10:00 - 12:30

    ABN AMRO

    and others... (ABN AMRO)
    10:00 - 12:30

    ABN-AMRO

    ABN AMRO - ABN AMRO
    Scott Smith - Changeist
    Arthur van Hoff - Jaunt VR

    13:00 - 14:45

    Sanoma .

    (Sanoma)
    13:00 - 14:45

    Sanoma

    Sanoma . - Sanoma

    14:55 - 16:30

    InterimIC .

    and others... (InterimIC)
    14:55 - 16:30

    Interimic

    InterimIC . - InterimIC
    Koen Droste - Upcoming (TMG Group)

  • 10

    10:00 - 10:45

    VINT .

    (VINT)
    10:00 - 10:45

    VINT

    VINT . - VINT

    11:00 - 12:30

    Station 10

    and others... (Station10)
    11:00 - 12:30

    Station10

    Station 10 - Station10
    Porter Erisman - Alibaba
    Clint Beharry - Harmony Institute
    Arthur van Hoff - Jaunt VR

    13:00 - 14:45

    Lunch RTL

    (RTL )
    13:00 - 14:45

    Lunch RTL

    Lunch RTL - RTL

    14:55 - 16:00

    Automotive Online

    and others... (Automotive Online)
    14:55 - 16:00

    Automotive Online

    Automotive Online - Automotive Online
    Vince Voron - Dolby, Coca-Cola, Apple

    16:30 - 18:00

    EBMP .

    and others... (E-Business Managers Plafrom)
    16:30 - 18:00

    EBMP

    EBMP . - E-Business Managers Plafrom
    Joris van Lierop - RTL Nieuws - RTL Nederland

Executive sessions (all day long)

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